We're doing a follow up to our two other episodes about the steps leading up to a podcast launch and the steps to take just after launching. This time we're focusing on what we call "launch strategy," which means thinking of the launch of your show in terms of a strategic plan. This includes … [Read more...] about EP 29 How to Plan an Awesome Podcast Launch
Tiff got a question while teaching a masterclass recently that we thought would be helpful to answer on the podcast. The question was around how to measure your podcast results to know how successful your show is. This is a great question in some ways and a dangerous one in other ways. So, we're … [Read more...] about EP 28 How to Measure Your Podcast Results
We got a great listener question about podcast merchandise so we are answering it with a high-level perspective based on several of the shows we've worked on. Merchandise can be a great way to market your show through your audience's enthusiasm, but it comes with some costs and liabilities that it … [Read more...] about EP 27 Should I Have Podcast Merchandise?
There is a myth in the entrepreneur/solopreneur/influencer world that some people are just superstars who do it all themselves. It's easy to believe this if you only see what people share on social media. But it's simply not true. The myth of doing it all yourself is what kills a lot of podcasts … [Read more...] about EP 26 The Myth of Doing It All Yourself
We're talking biz today on the podcast, specifically marketing strategy. If you've heard the term "content marketing" you know that it is considered the very best way to market your brand. Essentially it means that you use your brand's best content (educational information, entertainment, thought … [Read more...] about EP 25 How Podcasters Master Content Marketing
We're getting geeky today and breaking down each piece of a podcast episode, the order they go in, why each piece is valuable, and why you don't need to include everything you hear on other podcasts. Tiff also explains the different format of a video episode versus audio episode. In this episode … [Read more...] about EP 24 The Elements of a Podcast Episode
It's easy to think of long-form interviews when you think of podcasts. But there are so many more ways to create a great podcast, and interviews may not be the best choice for you. One of the early conversations we have with clients is honing in on the format of a show that plays to their strengths … [Read more...] about EP 23 How Should I Format My Podcast?
We're covering a part of emotional intelligence in this episode that directly relates to your show's success. We've seen time and again that what makes the difference between shows that succeed and those that burn out is how much the host of the show enjoys the process of making their show. That … [Read more...] about EP 22 Reasons to Make the Show YOU Want