In this video, Christine gives three examples of how brands can use unscripted long form content to build customer loyalty, become the trusted curator of news and entertainment in their space, and open doors for great brand collaborations. Subscribe to our YouTube channel to see all of our … [Read more...] about Brands are missing out on the perks of unscripted content
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Dialogue like a podcaster, not like a scared brand
In this video, Christine shares a different take on how brands can use unscripted long form content like podcasting and YouTube to dialogue effectively when they are misportrayed in the media. She gives examples and tips for how to invite creators and storytellers to fact check with you about their … [Read more...] about Dialogue like a podcaster, not like a scared brand
Why you should call yourself a podcaster
In this video, Christine talks about how far podcasting has come as a recognized media channel and the benefits of calling yourself a podcaster in 2024 versus 5 or 10 years ago. She references the help that celebrities have given by becoming podcasters themselves and why this is a good thing for … [Read more...] about Why you should call yourself a podcaster
Update – We Have Moved!
Hi friends! We have a big update and we hope you'll be as excited as we are about it. Effective May 1, 2024, we have moved our studio recording operations from our space in the Avenues of Salt Lake City to the beautiful Kiln co-working space in the Gateway district in downtown! Yes, big update … [Read more...] about Update – We Have Moved!
Bringing In the Best ROI from Your Podcast Budget
The most important point we want any client to understand before they launch a weekly podcast or consistent YouTube series is this: it only makes sense to invest a high budget if you are selling a high ticket product (based on your extensive expertise) that needs a longer sales cycle to build trust … [Read more...] about Bringing In the Best ROI from Your Podcast Budget
Social Media v. Podcast v. YouTube
Now that we are a solid decade+ into using social media, podcasts, and YouTube to market our businesses and build brand awareness, I find more and more people asking me how to choose between platforms and where they should focus their efforts. Each of these mediums has evolved a lot since their … [Read more...] about Social Media v. Podcast v. YouTube