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In this video, Christine answers the question that has been on every media creator's mind this year -- what is a podcast now? And what isn't? She gives examples of what should be called a podcast, what shouldn't, and why it's worth it to be strategic about what you call the media you make. See … [Read more...] about What is a “podcast” now?

In this video, we cover the very important question: is it better to be a podcast host or a podcast guest? Christine shares questions to ask yourself or your brand to make a strategic decision. Whichever one you choose to focus on will take you down a different path as a media creator, so knowing … [Read more...] about Hosting vs. Guesting on Podcasts: Which Is Better?

In this video, Christine gives three examples of how brands can use unscripted long form content to build customer loyalty, become the trusted curator of news and entertainment in their space, and open doors for great brand collaborations. Subscribe to our YouTube channel to see all of our … [Read more...] about Brands are missing out on the perks of unscripted content

In this video, Christine shares a different take on how brands can use unscripted long form content like podcasting and YouTube to dialogue effectively when they are misportrayed in the media. She gives examples and tips for how to invite creators and storytellers to fact check with you about their … [Read more...] about Dialogue like a podcaster, not like a scared brand

In this video, Christine talks about how far podcasting has come as a recognized media channel and the benefits of calling yourself a podcaster in 2024 versus 5 or 10 years ago. She references the help that celebrities have given by becoming podcasters themselves and why this is a good thing for … [Read more...] about Why you should call yourself a podcaster