The most important point we want any client to understand before they launch a weekly podcast or consistent YouTube series is this: it only makes sense to invest a high budget if you are selling a high ticket product (based on your extensive expertise) that needs a longer sales cycle to build trust … [Read more...] about Bringing In the Best ROI from Your Podcast Budget
Blog
Social Media v. Podcast v. YouTube
Now that we are a solid decade+ into using social media, podcasts, and YouTube to market our businesses and build brand awareness, I find more and more people asking me how to choose between platforms and where they should focus their efforts. Each of these mediums has evolved a lot since their … [Read more...] about Social Media v. Podcast v. YouTube
Make a Show that Shows Your Worth
Pun intended: we're all about making shows that show your worth. And here's what we mean by that. Media production has become an industry that has no gatekeepers, no barrier to entry, and no barrier to publishing. This is unprecedented and has been pointed out by several big wig historians and … [Read more...] about Make a Show that Shows Your Worth
Why a Seasonal Show May Be Your Best Friend
Here is the most common conversation we have with new clients when they first approach us about working on their podcast or YouTube show (which is often the same thing now): Us: How often do you want to post a new episode? Client: I don't know, what do you think? What's best? What's normal? … [Read more...] about Why a Seasonal Show May Be Your Best Friend