The most important point we want any client to understand before they launch a weekly podcast or consistent YouTube series is this: it only makes sense to invest a high budget if you are selling a high ticket product (based on your extensive expertise) that needs a longer sales cycle to build trust … [Read more...] about Bringing In the Best ROI from Your Podcast Budget
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EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business
We're ending Season 1 of the show with a strategic episode to support you in the big question that any business owner who has been listening is asking themselves: how does a podcast fit into my business? This is an excellent question and we're answering it with a few more questions. It is well worth … [Read more...] about EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business