As we say in this episode, there's no way to know all of the things you need to plan for and prepare for as a producer of a video shoot until you've done it. However, we do want to help you speed up the learning curve as much as possible, so this episode covers the main pitfalls of first time video … [Read more...] about EP 48 How to Successfully Plan for a Video Shoot
content
EP 47 What to Do with All Your Video Content
One of the most common, and most avoidable, issues we see podcasters and YouTubers make is that they record lots of great content and then it . . . never sees the light of day. It's so easy to get excited about a video shoot and when it's over, assume you are done. But the real work happens in what … [Read more...] about EP 47 What to Do with All Your Video Content
EP 46 The Value of a Full Production
It's our new Season 3 and we have a big upgrade! We filmed this whole season over a 2 day shoot in our new studio - Worthfull Studios. The theme of this season is how and when to use a crew, a studio, and great gear to make a high-value show and get a great ROI. We even invited guests onto each … [Read more...] about EP 46 The Value of a Full Production
Bringing In the Best ROI from Your Podcast Budget
The most important point we want any client to understand before they launch a weekly podcast or consistent YouTube series is this: it only makes sense to invest a high budget if you are selling a high ticket product (based on your extensive expertise) that needs a longer sales cycle to build trust … [Read more...] about Bringing In the Best ROI from Your Podcast Budget
Social Media v. Podcast v. YouTube
Now that we are a solid decade+ into using social media, podcasts, and YouTube to market our businesses and build brand awareness, I find more and more people asking me how to choose between platforms and where they should focus their efforts. Each of these mediums has evolved a lot since their … [Read more...] about Social Media v. Podcast v. YouTube
Make a Show that Shows Your Worth
Pun intended: we're all about making shows that show your worth. And here's what we mean by that. Media production has become an industry that has no gatekeepers, no barrier to entry, and no barrier to publishing. This is unprecedented and has been pointed out by several big wig historians and … [Read more...] about Make a Show that Shows Your Worth
Why a Seasonal Show May Be Your Best Friend
Here is the most common conversation we have with new clients when they first approach us about working on their podcast or YouTube show (which is often the same thing now): Us: How often do you want to post a new episode? Client: I don't know, what do you think? What's best? What's normal? … [Read more...] about Why a Seasonal Show May Be Your Best Friend
EP 45 Understanding Your Podcast’s Performance
It's our final episode of Season 2 and we are wrapping this season with a follow up from EP 28, which is all about understanding your podcast's performance (both for audio and YouTube). This is essential in order to orient yourself in the bigger world of media creation and how successful you are. … [Read more...] about EP 45 Understanding Your Podcast’s Performance