In this video, Christine goes over several scenarios when podcasting is totally worth it for both brands and show hosts. It isn't always about money or audience size; sometimes podcasting's biggest value is from relationships, creativity, and audience fandom. Subscribe to our YouTube … [Read more...] about IS podcasting worth the effort?
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Making Good vs. Great Podcasts
In this video, Christine shares the biggest levers to making a good podcast a great one. Tips include quality of content, investment of the show host, and how specific you are willing to get with your topic and audience. Subscribe to our YouTube channel to see all of our weekly Show Host … [Read more...] about Making Good vs. Great Podcasts
Podcast Microphone Recommendations for All Budgets
In this video, Christine shares several microphone and audio recording options for at home podcasters. We have used all kinds of podcast microphones for different shows, and we want you to know that if your current setup isn't working, there are better options! Also check out our resources page for … [Read more...] about Podcast Microphone Recommendations for All Budgets
Smart Content to Put on a Podcast Besides Regular Episodes
In this video, Christine shares alternative ways to use your podcast feed besides posting your regular format episodes. Meditations, affirmations, mini series, and more can be great uses of your podcast and build repeat interactions. Subscribe to our YouTube channel to see all of our weekly … [Read more...] about Smart Content to Put on a Podcast Besides Regular Episodes
EP 28 How to Measure Your Podcast Results
Tiff got a question while teaching a masterclass recently that we thought would be helpful to answer on the podcast. The question was around how to measure your podcast results to know how successful your show is. This is a great question in some ways and a dangerous one in other ways. So, we're … [Read more...] about EP 28 How to Measure Your Podcast Results
EP 27 Should I Have Podcast Merchandise?
We got a great listener question about podcast merchandise so we are answering it with a high-level perspective based on several of the shows we've worked on. Merchandise can be a great way to market your show through your audience's enthusiasm, but it comes with some costs and liabilities that it … [Read more...] about EP 27 Should I Have Podcast Merchandise?
EP 26 The Myth of Doing It All Yourself
There is a myth in the entrepreneur/solopreneur/influencer world that some people are just superstars who do it all themselves. It's easy to believe this if you only see what people share on social media. But it's simply not true. The myth of doing it all yourself is what kills a lot of podcasts … [Read more...] about EP 26 The Myth of Doing It All Yourself
EP 25 How Podcasters Master Content Marketing
We're talking biz today on the podcast, specifically marketing strategy. If you've heard the term "content marketing" you know that it is considered the very best way to market your brand. Essentially it means that you use your brand's best content (educational information, entertainment, thought … [Read more...] about EP 25 How Podcasters Master Content Marketing