The exciting part about the rapid evolution of podcasting and YouTube is that new ways to monetize your show are constantly appearing. We wanted to cover some of the most interesting ways people are monetizing their shows through private podcast feeds and YouTube premium features for creators. In … [Read more...] about EP 35 Understanding Private Feeds and YouTube Premium
Podcasts
EP 34 Ways to Use Podcasting and YouTube Besides Long-Form Shows
One of the most exciting parts of evolving media platforms is the opportunity to use established formats like podcasting and YouTube in new ways. Even though most people in our space think of podcasting as a long-form interview style show, there are so many other ways to use podcasts and YouTube … [Read more...] about EP 34 Ways to Use Podcasting and YouTube Besides Long-Form Shows
EP 33 Content Strategy That Reveals Your Expertise
We're following up last episode with a conversation about how to create a great content strategy by playing to your strengths as a host. If you are using a format for your show that makes your core strengths shine, it makes it much easier to reveal your expertise and attract your ideal audience. It … [Read more...] about EP 33 Content Strategy That Reveals Your Expertise
EP 32 Choosing Your Ideal Show Format
We're continuing Season 2 of the show with a follow up to the last episode about playing to your strengths. Once you understand your strengths as a host, it's essential that you format your show and episodes in a way that makes them binge-able to your audience. This means choosing a show format that … [Read more...] about EP 32 Choosing Your Ideal Show Format
EP 31 Playing to Your Strengths
We're starting Season 2 of the show with a super important strategy episode. This is the first conversation we have with clients when we discuss the format and purpose for their show. It's about playing to the unique talents of the host to make sure that a podcast delivers the best outcome for the … [Read more...] about EP 31 Playing to Your Strengths
EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business
We're ending Season 1 of the show with a strategic episode to support you in the big question that any business owner who has been listening is asking themselves: how does a podcast fit into my business? This is an excellent question and we're answering it with a few more questions. It is well worth … [Read more...] about EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business
EP 29 How to Plan an Awesome Podcast Launch
We're doing a follow up to our two other episodes about the steps leading up to a podcast launch and the steps to take just after launching. This time we're focusing on what we call "launch strategy," which means thinking of the launch of your show in terms of a strategic plan. This includes … [Read more...] about EP 29 How to Plan an Awesome Podcast Launch
EP 28 How to Measure Your Podcast Results
Tiff got a question while teaching a masterclass recently that we thought would be helpful to answer on the podcast. The question was around how to measure your podcast results to know how successful your show is. This is a great question in some ways and a dangerous one in other ways. So, we're … [Read more...] about EP 28 How to Measure Your Podcast Results