The most important point we want any client to understand before they launch a weekly podcast or consistent YouTube series is this: it only makes sense to invest a high budget if you are selling a high ticket product (based on your extensive expertise) that needs a longer sales cycle to build trust … [Read more...] about Bringing In the Best ROI from Your Podcast Budget
Podcasts
Social Media v. Podcast v. YouTube
Now that we are a solid decade+ into using social media, podcasts, and YouTube to market our businesses and build brand awareness, I find more and more people asking me how to choose between platforms and where they should focus their efforts. Each of these mediums has evolved a lot since their … [Read more...] about Social Media v. Podcast v. YouTube
Make a Show that Shows Your Worth
Pun intended: we're all about making shows that show your worth. And here's what we mean by that. Media production has become an industry that has no gatekeepers, no barrier to entry, and no barrier to publishing. This is unprecedented and has been pointed out by several big wig historians and … [Read more...] about Make a Show that Shows Your Worth
Why a Seasonal Show May Be Your Best Friend
Here is the most common conversation we have with new clients when they first approach us about working on their podcast or YouTube show (which is often the same thing now): Us: How often do you want to post a new episode? Client: I don't know, what do you think? What's best? What's normal? … [Read more...] about Why a Seasonal Show May Be Your Best Friend
EP 45 Understanding Your Podcast’s Performance
It's our final episode of Season 2 and we are wrapping this season with a follow up from EP 28, which is all about understanding your podcast's performance (both for audio and YouTube). This is essential in order to orient yourself in the bigger world of media creation and how successful you are. … [Read more...] about EP 45 Understanding Your Podcast’s Performance
EP 44 Picking Your Marketing Social Platforms
When it comes to marketing your show on social media, there are some myths and misconceptions that lead to disappointment and missed expectations. And we don't want that for you! So we are doing our best summary of how to pick the right social media platforms to market your podcast and how to use … [Read more...] about EP 44 Picking Your Marketing Social Platforms
EP 43 Marketing with Earned, Owned, and Paid Media
At a certain point, every podcaster is going to ask themselves how they can leverage other media platforms to bring new listeners to their show. This is smart, and also it can be a money and time suck if not understood properly. There are 3 main types of media you can leverage to grow your show: … [Read more...] about EP 43 Marketing with Earned, Owned, and Paid Media
EP 42 Using Collaborations to Make Content That People Want to Share
One of the most fun, most rewarding parts of having a successful podcast or YouTube channel is the opportunity to do collaborations. You've seen these done on other shows and today we are giving you a strategic view into how to do collaborations effectively and make them a win win for all involved. … [Read more...] about EP 42 Using Collaborations to Make Content That People Want to Share