Here is the most common conversation we have with new clients when they first approach us about working on their podcast or YouTube show (which is often the same thing now): Us: How often do you want to post a new episode? Client: I don't know, what do you think? What's best? What's normal? … [Read more...] about Why a Seasonal Show May Be Your Best Friend
EP 45 Understanding Your Podcast’s Performance
It's our final episode of Season 2 and we are wrapping this season with a follow up from EP 28, which is all about understanding your podcast's performance (both for audio and YouTube). This is essential in order to orient yourself in the bigger world of media creation and how successful you are. … [Read more...] about EP 45 Understanding Your Podcast’s Performance
EP 44 Picking Your Marketing Social Platforms
When it comes to marketing your show on social media, there are some myths and misconceptions that lead to disappointment and missed expectations. And we don't want that for you! So we are doing our best summary of how to pick the right social media platforms to market your podcast and how to use … [Read more...] about EP 44 Picking Your Marketing Social Platforms
EP 43 Marketing with Earned, Owned, and Paid Media
At a certain point, every podcaster is going to ask themselves how they can leverage other media platforms to bring new listeners to their show. This is smart, and also it can be a money and time suck if not understood properly. There are 3 main types of media you can leverage to grow your show: … [Read more...] about EP 43 Marketing with Earned, Owned, and Paid Media
EP 42 Using Collaborations to Make Content That People Want to Share
One of the most fun, most rewarding parts of having a successful podcast or YouTube channel is the opportunity to do collaborations. You've seen these done on other shows and today we are giving you a strategic view into how to do collaborations effectively and make them a win win for all involved. … [Read more...] about EP 42 Using Collaborations to Make Content That People Want to Share
EP 41 Pros and Cons of Multiple YouTube Channels
We are doing a deep dive breakdown of how to strategically manage your YouTube channel, or channels, in relation to what kind of content you are posting. Tiff is a master at this, having spent years growing clients' channels to the big leagues. Since many creators, especially podcasters, are … [Read more...] about EP 41 Pros and Cons of Multiple YouTube Channels
EP 40 Understanding Your Budget and Getting an ROI
One of the most important things to understand in order to produce a successful show is your budget and the return on investment you are seeking. This may seem obvious, but you'd be surprised how often hosts skip over this in their excitement to get their show going. The difference between a … [Read more...] about EP 40 Understanding Your Budget and Getting an ROI
EP 39 Producer v. Host (How to Choose Your Role)
We're myth-busting in this episode. One of the common misconceptions we see business owners fall prey to is that the host of their brand's show should also be the producer. This is not true for the big majority of shows. If you don't know how to determine who should be hosting and who should be … [Read more...] about EP 39 Producer v. Host (How to Choose Your Role)