We're continuing Season 2 of the show with a follow up to the last episode about playing to your strengths. Once you understand your strengths as a host, it's essential that you format your show and episodes in a way that makes them binge-able to your audience. This means choosing a show format that … [Read more...] about EP 32 Choosing Your Ideal Show Format
EP 31 Playing to Your Strengths
We're starting Season 2 of the show with a super important strategy episode. This is the first conversation we have with clients when we discuss the format and purpose for their show. It's about playing to the unique talents of the host to make sure that a podcast delivers the best outcome for the … [Read more...] about EP 31 Playing to Your Strengths
EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business
We're ending Season 1 of the show with a strategic episode to support you in the big question that any business owner who has been listening is asking themselves: how does a podcast fit into my business? This is an excellent question and we're answering it with a few more questions. It is well worth … [Read more...] about EP 30 3 Questions to Get Clear on How a Podcast Fits Into Your Business
EP 29 How to Plan an Awesome Podcast Launch
We're doing a follow up to our two other episodes about the steps leading up to a podcast launch and the steps to take just after launching. This time we're focusing on what we call "launch strategy," which means thinking of the launch of your show in terms of a strategic plan. This includes … [Read more...] about EP 29 How to Plan an Awesome Podcast Launch
EP 28 How to Measure Your Podcast Results
Tiff got a question while teaching a masterclass recently that we thought would be helpful to answer on the podcast. The question was around how to measure your podcast results to know how successful your show is. This is a great question in some ways and a dangerous one in other ways. So, we're … [Read more...] about EP 28 How to Measure Your Podcast Results
EP 27 Should I Have Podcast Merchandise?
We got a great listener question about podcast merchandise so we are answering it with a high-level perspective based on several of the shows we've worked on. Merchandise can be a great way to market your show through your audience's enthusiasm, but it comes with some costs and liabilities that it … [Read more...] about EP 27 Should I Have Podcast Merchandise?
EP 26 The Myth of Doing It All Yourself
There is a myth in the entrepreneur/solopreneur/influencer world that some people are just superstars who do it all themselves. It's easy to believe this if you only see what people share on social media. But it's simply not true. The myth of doing it all yourself is what kills a lot of podcasts … [Read more...] about EP 26 The Myth of Doing It All Yourself
EP 25 How Podcasters Master Content Marketing
We're talking biz today on the podcast, specifically marketing strategy. If you've heard the term "content marketing" you know that it is considered the very best way to market your brand. Essentially it means that you use your brand's best content (educational information, entertainment, thought … [Read more...] about EP 25 How Podcasters Master Content Marketing