We’re getting tactical in this episode as we give our pros and cons for audio-only versus video podcasting. Since we live in a time where video is called king, it may seem like you must film your show if you’re serious about it going somewhere. But this is not necessarily true.
In this episode Tiff and I have fun going back and forth on promoting our viewpoints on this FAQ, and we cover some technical points you may not have considered.
“I like video because you can see personality.”
Tiff Tyler
Topics covered:
- (1:24) The pros of doing an audio-only podcast
- (11:07) The pros of doing a video podcast
- (19:12) The cons of doing an audio-only podcast
- (26:20) The cons of doing a video podcast
- (32:05) A note of encouragement about the workload of podcasting
Follow the Podcast on Social!
Links mentioned:
- Memory Palace podcast
- The Allusionist podcast
- Rich Roll
- Tiff Tyler
- Christine Baird
- DIY Podcasters – check out the Worthfull Media Podcast Course
- Aspiring Podcast Hosts – check out the Think Like a Producer Membership Group
Subscribe to the Podcast!
Many thanks to our production team
- Worthfull Media for audio editing
- Mosaico Productions for video editing
- Amela Subašić for artwork
Transcription of this episode:
(auto-generated, please forgive typos)
Christine (00:03):
Welcome to Think Like a Producer podcast. I’m your co-host Christine Baird.
Tiff (00:09):
And I’m your co-host Tiff Tyler. Being in the podcast industry, being in the content creation industry. This is what we learned, and this is how you can get out of your own way and get started.
Christine (00:20):
You name it. We’ve probably done it. This podcast is about bringing all the wisdom to you. Tune in weekly to learn how to think like a producer.
Tiff (00:33):
All right, I dunno if I’m going to get it on the first try. Let’s see. Okay. Tips during the episode, the name of the show, what we’re doing, assist, toss the ball to you, right? Slightly ready? You feel ready?
Christine (00:48):
I feel ready.
Tiff (00:50):
Okay, cool. I’m just going to start this with happy Thursday, cause I tell everyone happy Thursday. Welcome to you think like a producer. We are going to address the age old question to video or not to video. That is just the consistent frequently asked questions that we get over and over and over again. And I think the best part about this show in general is that Christine is so used to being audio only. And I am so used to being video only that we both get to say our piece as Christine put it. We both get to tell you the pros and cons of not recording yourself and using video for your marketing and for your show and the pros and cons of using video and how it can possibly set you back. Uh, just when it comes to time and different things like that. So I am going to let Christine start with the audio side, cause I would love for her to convince me because I think it’s hard to convince me of why, why I wouldn’t do video, but I want to hear your argument and you just go through like, this is why audio could be your main platform.
Christine (01:56):
Okay. Oh, exciting. Uh, so obviously this episode is pretty specifically talking about podcasts. So if you are listening and you produce a different kind of show and you’re like, duh, you guys, I don’t have a show if it’s not filmed, maybe this is just a fun FYI, but if you’re a podcaster or you’re thinking about becoming one, you have definitely had this conversation even in your own mind or likely with your team. So audio, this is a little bit of a history lesson, but I love giving it audio podcasts actually originated way back in about 2008. And most people don’t know that because it was kind of just a cult, small grassroots following that was really getting into them, kind of the cool kids back in the day who were really into the internet. And so that was honestly how podcasts started and it was very much an organic thing iTunes, as it was called back then kind of was the easiest platform for people to get out these MP3 audio recordings to the masses.
Christine (03:03):
And so that kind of became the early platform, but they kind of took a little, they sort of died off most of them for a few years. And then they started to have a real resurgence in about 2013, 2014. And obviously since then, it’s been pretty exponential. And if you ever want to see the data and analytics for the growth of audio podcasts, we can talk about it, but it’s been pretty incredible. So obviously now they’re here to stay, you know, A-listers mainstream celebrities have gotten on board. There’s actual real money starting to come in. So that little history lesson was just to make the point that when most people hear the word podcast, they hear, Oh, that’s an audio thing. That’s something that I listened to. And yes, that’s true, but more and more and more and more video is a part of podcasting for a lot of reasons which Tiff will get into.
Tiff (03:51):
So you might think, yeah,
Christine (03:54):
Like what are you talking about? Like, duh, everyone thinks of podcast is audio, but the truth is it is a viable option now to have a film show. And so we don’t just want to make an assumption here that yeah, you have to have a film show or no don’t even think about it. There are pros and cons and the audio side has this beautiful rich history of being, like I said, grassroots, very organic, intimate off-script. If you look at these legacy shows, some of which have been going since 2008, mind you, my husband listens to memory palace in has been going for 11 years. It’s incredible Nate DiMaeo of Memory Palace. My hat goes off to him and he does an incredible show. He’s been at it for over a decade. He actually went on a little tour and came through Salt Lake City where we live and we went to the show and it was amazing. So it was like a live podcast.
Tiff (04:49):
Did you guys totally geek out though? Like, was he just, he was, he’s the one who bought the tickets and you’re going, this is amazing.
Christine (04:56):
I also saw, um, Helen Zaltzman of The Allusionist. She also did it to her and came through town. That was also an excellent show.
Tiff (05:03):
What you’re saying is I need to come and chill with you clearly. This is what’s happening in LA in the winter.
Christine (05:11):
Okay. So yes, there’s a long rich history of audio podcasts being totally like made in the back house, you know, with your equipment, not associated with any kind of network. And that still to this day has a vibe that people pick up on with podcasting, even though podcasting has become way more professional networks, all kinds of, you know, very real legacy media creators have hopped into podcasting. There’s still this feeling when people hear, Oh, that’s a podcast. They’re like, Oh yeah. Like somebody in their house with a microphone, who’s just putting out MP3 files. And so shere’s something pretty cool in a way,
Christine (05:54):
about choosing audio only show because you’re on really beautiful legacy. That’s very organic that has these awesome personalities that have sort of risen through time that people look to you. I mean, we can see the obvious like Joe Rogan. Yeah. There’s all sorts of other shows that aren’t interview-based that are really cool narrative shows or informational shows. So there is a cool thing about doing an audio only show because you’re kind of putting yourself in this collective of true auteur creatives who are just doing it for the love and thing. They have been able to monetize and make a living out of it, which is so awesome. So if that resonates with you and you just love being part of that kind of a community audio only podcasting can absolutely have a place for you. And there’s a lot of evidence that people will subscribe and get on board and become like cult fans.
Christine (06:48):
Because to my second point, there’s something about the audio experience that is very, very, very intimate, more intimate than probably dare I say, any other kind of media. And the reason why is because when you have someone whose voice in your ears for an extended period of time, right? Not just two minutes on like a quick Instagram video, but like an actual 15, 20, 60, 90 minute section of time. And they’re sharing something powerful and important and authentic from their own voice and it’s not over produced and it didn’t have to take a commercial break. It didn’t have to be optimized for Instagram or YouTube. There’s something extremely authentic and extremely intimate about that experience. And I’ve experienced it myself. You probably have as well. If you have some favorite shows, you kind of start to develop this relationship with the host because they are literally in your ears.
Christine (07:47):
And oftentimes they’re in your ears when you’re doing something else like working out commuting, you’re on the plane, you’re on the train, whatever like that is kind of how podcasts have become so popular. It’s on demand audio, which is very different than radio and obviously different from TV or even web video, because you have to have your eyes to watch a video audio you can consume when you’re doing other things. When you’re in the details of your life, when you are having that moment in your commute that you used to hate because it was just drudgery. But now you get to tune into your favorite show and that person gets to accompany you on your commute or through your workout. And they got you through, you know, these are the kinds of stories, podcast hosts here, again, and again, and again, like these listeners become so connected to you because you’ve literally been with them every waking hour of their day.
Christine (08:44):
And you’ve kind of seen them through the ups and downs of their life. So audio has a very intimate quality. And like we said, it’s different than any other platform because it can be long form. It can be uninterrupted. People can consume it on demand and you really have full creative control. There’s just not a lot of policing in podcasting yet. I mean, hopefully it stays that way, but there’s honestly like way less rules than you’d have to follow for any other platform. So if that’s feeling really good to you and you’re like, yes, Oh my gosh, I love this. Like this totally resonates. I’m not a good fit for X, Y, and Z. I really am not attracted to this platform, but I love what you’re talking about. And a good way to know is if you love podcasts, if you’re an audio podcast, consumer so likely be a, a pretty big fan of creating an audio one.
Christine (09:40):
Now those are kind of two top reasons to consider audio only, but to state the obvious and just throw it in here, you don’t have to look good. You don’t have to get camera ready. Is your audio only it’s way less production. You can have a lot more flexibility about when you record. Um, there are of course, way less technical pieces to it. You literally just need a microphone and a recording device, which could be your laptop for most people. It is. So it’s just way less production. It’s a lot cheaper, um, less time to edit smaller file sizes. I mean, there’s a lot of obvious reasons. I’m not going to like pile it on. Cause Tiff’s about to tell you all the reasons you should get into all of that. But just to be really clear if you’re starting out and you have a vision for a show and you’re like, I don’t know yet.
Christine (10:34):
If I can do the whole video thing, it’s totally fine to start a podcast. Audio only most shows start audio only. And then they incorporate video later if it works and they have the bandwidth and the resources and they’re ready. So there’s nothing wrong with starting an audio only show and eventually adding video in. And to be honest, I know shows that went audio video back to audio. For some people they realize the quality of the conversation or the quality of their courting actually improves without a camera in the room. And that’s going to be super unique to each person. So tips about, to tell you why video is so powerful and such a good idea, but we’ll wrap it up by explaining how you can kind of identify where your strengths lie and whether or not it makes sense. So just know from the audio side of things, you’re not doing yourself a disservice. If you decide to have an audio only show, if it really truly plays to your strengths and the goals of what you’re trying to accomplish. So with that said, Tiff, tell us why we must have video.
Tiff (11:40):
I mean, I, I like that argument. I like how you started with the history lesson and everything too. That was pretty good really. I wasn’t ready for that, to be honest, like, Oh, so that was a good argument. I appreciate the history lesson. I will not be diving down the history lesson.
Tiff (11:54):
Uh, I think I’m going to start off with the middle ground. So I think it is. I agree with Christine. It’s really hard for me to not agree with Christine. I agree with Christine about the full length audio. My first thought, when it comes to the all audio podcasts, if you were to incorporate a little bit of video, like let’s just say you were chilling, you were in your PJ’s, but you had your phone just up horizontally recording while you were recording the podcast and you just pulled clips of it and use that for your marketing that possibly could do better than when you’re marketing with those audio wave forms on a still photo that we see happening a lot. Not that those aren’t cool, but I’m always just, how can we be different? And because so many audio based podcasts use that, how can you be a little bit different if you don’t want to record the entire video, you don’t want to have a YouTube channel.
Tiff (12:49):
You’re like, that’s not me, but I maybe would just record a couple of clips. I pulled a couple of clips. I use my free video editing app on my cell phone and just pulled a couple of really cool moments and posted that to promote the episode. It’s just a way of adding just a little bit more marketing and a little bit of a differentiator because no matter how many people do video, you are the only one with your face, unless you’re a twin, but here are the only one with your face. So that will make a difference that will make you stand out, um, being able to hear. And then if you want to listen more or listen to the full episode, here you go. I was kind of my whole argument when it comes to video and, and using that as just the marketing, it opens up some new avenues on how you can let people know that your show, your show exists.
Tiff (13:39):
Christine and I obviously have a video and audio podcast. We are hitting two different audiences. If someone literally just wants to listen, like Christine said, they’re in their car and they just want to hear us. They can pop that on. But if someone’s like, I really, really want to see that face, that Tiff made because I’m sure it was hilarious. They can pop on YouTube and they can watch the entire show. And I do know, you know, Christine and I, you know this from working on podcasts that were 90 minutes to two hours. Some people really are on YouTube and just hit play. And don’t actually watch the entire video. We’ve heard that. I’ve keep hearing that even now where YouTube is like the number one place people go to watch video. There are some people, if it’s such a long episode, they’re just listening.
Tiff (14:21):
So this is kind of come to our argument of, you know, later on of is video worth it or not. Uh, but that’s really where I come in. Just the marketing. Now, if you were to have a YouTube channel and you were like, we’re actually going to put out the full video, uh, or on Vimeo or Facebook or wherever you want to do it, then yes, you have two opportunities. But also keep in mind that if you’re going to have video, you’re not targeting the same audience necessarily. Christine just came up with a very niche target audience of podcast listeners. And so not targeting the same people for your YouTube channel. So you need, so it’s fun for me because I’m like, Christine is gonna mark it to our audio. I’m going to market to our video and it’s just going to be fun. Cause I love coming up with what’s the clip.
Tiff (15:04):
That’s going to get people to want to watch the full episode where something funny we can add. You know, we’re adding bloopers into the videos, all the different things that we can do because now it’s my job to help someone watch it all the way through. Right? Listening all the way through an audio may not be as hard as watching a video all the way through. Even if it’s short like us, where it’s really close to the 30 minutes, I like video because you can see personality. So I love what Christine talks about. Just the audio. If you can hear someone and you can recognize their voice, the only celebrity, I don’t know if I told you this, Christine. I think I did. I did. Cause you were there. The only celebrity that freaked me out filming in four or 500 episodes was Tony Hawk.
Tiff (15:43):
The only person that freaked me out and I couldn’t, I was like in the room, I didn’t freak out. I didn’t ask for his autograph. Like I was on the outside, very professional, but inside I was like, ten-year-old Tiff was freaking out. But I remember, I think I told you this, like I remember just having the headphone gone and hearing his voice from all the skateboard video games and stuff like that. There was something about hearing his voice that brought me back to being a young kid, playing his games and watching all his stuff. And so I completely understand the audio connection to it video though, being able to see face expressions, hands, how excited I am, how not so excited. I am. All of these things are allowing your audience to get to know you a little bit better. Especially if you’re someone who wants to do keynotes.
Tiff (16:29):
You’re someone who wants to have a course or something down the road. You’re someone who your, your business might actually be a bit more of you having this show, even though it might not be the main place where you’re making money, letting people see and get to know your personality a bit more there’s possibilities for other things down the road that include seeing you in person and getting to know you. So there is probably not a history argument here, but there’s so many reasons why I think video can really support just to wrap it up again. It’s just the marketing side of it. Even if you don’t record the full episode, the ability to market to different audiences, because maybe your, your video lives on the second platform, YouTube or something else. So it’s not just all going to, trying to hit the market of audio listeners.
Tiff (17:14):
And the third thing is just where you want to be in five to 10 years. Do you want to be on stage? Do you want to be doing something where people are seeing you and getting to know you, but they’re seeing your face. They’re kind of seeing you as a bit of an authority. Listening can work, but seeing that and almost representing where you want to be would be my third argument or third, you know, pro of having video or your podcast. But I do know, and we’ll get into this now. I do know that video comes with a lot more work in audio. Do you want to speak to that? Like maybe some cons of having video or maybe cons of having audio or how did you want to phrase that Christine? Hmm.
Christine (17:55):
Yeah. Well, I thought of a couple more pros for video that I feel like you left out. So I was so enrolled in what you were saying. I was like, but you didn’t mention X Y and see, um, okay. Quick, my take on the pros of video, there is a lot to be said for having a visual version of your show for people who let’s say your shows in English, English, isn’t their native language. If you’re looking to get in front of international audiences, but you’re choosing to broadcast in English, a YouTube video with captions can be extremely helpful. Um, we’ll talk later about the value of transcripts, but to be honest like that, there’s a reason YouTube has taken over the globe. And I think a big part of it is when they allowed auto-generated closed captioning to go on those videos. Like it just opens you up to a whole other audience in parts of the world where they can be super helped by seeing you lip reading, reading closed captioning, and having, you know, the level of skill that they have with your language.
Christine (18:56):
So I just think it’s another thing to keep in mind and not just people who don’t speak your language fluently, but like hearing impaired people with, you know, if you’re looking to be the most accessible source of that information, there’s a reason right there just to do, um, video. And we’ve seen this on social media, right? Like we’ll have a whole episode where we talk about marketing your show on social media and how important it is that you have captions on every video because people are mostly consuming content on social media with the volume turned off. So just adding a little more fuel to the fire strategically speaking, depending on your goals and your audience, it might really be a necessity for you to have video just for accessibility anyway, uh, just adding an extra little couple of golden nuggets to your pot, but I think, yeah, we do need to talk about the challenges of both audio and video, because they’re real and we don’t want to just lead you blindly into a challenging situation, right?
Christine (19:52):
We didn’t prepare you. So obviously with audio, here’s the thing. If you don’t have really great audio quality and you have an audio only show people, notice people notice fast people let you know. And to be honest, they will not view your show as professional or as good because when you take your other senses out of the experience and it’s focused solely on your ears, as we know your sense of hearing gets heightened. So people are noticing way more in the imperfections of how you speak and how your voice got recorded. If you don’t have something to look at when you have a visual to look at while you’re listening, there’s a lot more context and distraction obviously. And so there’s a lot more forgiving going on with audio quality. If you have a film show, obviously in later episodes, we’ll get into the tech equipment of our best for top audio quality, but there is an actual difference in how people perceive the quality of your show.
Christine (20:54):
If they’re only listening. So if you go the audio route, you need to take audio quality seriously. And yes, during this pandemic year, everyone had to switch to kind of remote recordings. And that was sort of a collective hall pass to have less than perfect audio. But if we’re talking about really professional shows, you know, the NPRs, the New York Times, things like this, they found ways to make it work, even if they were in their bedroom, closets recording, because there’s a standard that people associate with professional level audio podcasts. So just think about that, of course, like working to support you and choosing the right equipment, but know that if you realize I’m actually a better fit, I’m more engaging. People really are drawn to me when they see me. Like if your energy translates really well on camera, maybe play your strengths and get yourself on camera and you can have a lot more forgiveness in how you speak and how great that audio was.
Christine (21:54):
Another thing to consider that could be challenging if you did audio only is that like Tiff was saying, there’s not visual reference. And so people will connect with you deeply through your voice. But if you don’t do really, really good branding work visually on social media and on the other platforms, it’s going to be more challenging for you to build the brand off the podcast and develop a relationship with your audience that could convert into customers and other things you might be interested in. So if you have an audio only show, you need to make sure to put a good amount of work into your marketing efforts that is visual so that people can get to know your face and get to know your branding. Cause they’re not seeing it. Um, I like to say, and I know I told this story in the first episode of this show, I had been listening to Lewis Howes podcast back in 2013, 2014 for six months before I had ever even followed him anywhere, even gone to his website, looked at his Instagram, like I hadn’t had a need to.
Christine (22:54):
So I had never, besides the little thumbnail artwork of his show on my podcast app, I didn’t even care who he was or what he was about. You know, little did I know when I looked up his website like, Oh, this guy’s like a business guy or something, but that’s just something to consider an audio only platform. Doesn’t encourage people to go consume you on your other platforms. So the burden falls on you to kind of find ways to incentivize them and really push the rest of your brand. So again, this may be irrelevant for the point of your show, but if you already have like a super well-established brand that everyone knows you visually already, and then you start a podcast and it’s like a moot point, right? Nobody needs to know what Oprah it looks like. We all know, but depending on where you are in your brand, it might really serve as Tiff said for you to have the visual accompaniment to, to build that up. Um, okay. Those are my takes on the cons of audio only. I’m going to make you say the cons to video only Tiff. Yeah.
Tiff (23:56):
Before I do though, can you make me feel better and tell me which, uh, guests you freaked out about, um, in all of our episodes that we’ve ever done, it doesn’t have to be together.
Christine (24:05):
No, I think I remember distinctly there were a couple people, but Oh, well, okay. To state the obvious, Tiff knows, Rich Roll is my number one, all time, favorite podcaster. He’s changed my life dramatically in so many ways through his show, his books, his work, every time I’ve ever met rich for a podcast or in any way, I’ve fan girl real hard. And he knows this. So meeting Rich Roll is always like a massive highlight. And I definitely think that those were some key ones, but I’m trying to think of someone I didn’t already know or follow,
Tiff (24:46):
But Tony, it counts though because Tony Hawk, I knew and father and I freaked out about, I think any, I mean, I have admitted this over and over again. I mean 85% of the episodes or people you’ve interviewed, I had no idea who they were afterwards. So I’m less interested in like who you didn’t know. So I’m like, I feel like we, every episode was enticing and we loved every, can you think of anyone on like, I really didn’t like that person or what they had to say. It’s more like the person, because I feel like I’m so professional in front of talent. And I do my best to just be so good at, you know, freaking out only took the most effort.
Christine (25:23):
That is so awesome. Well, and to be fair, uh, I am known amongst anyone I work with as a very enthusiastic, very bubbly sort of personality. And I have been given feedback many times that my enthusiasm can bowl people over when they meet me. So I’ve also tried my best when working on set and in studio or on talent to tone it down. But you know, sometimes I’m more successful than others, so,
Tiff (25:51):
Okay. I thought of two episodes ideas. And then I’m gonna go into, I’m just avoiding talking about the cons of video, obviously an episode about how to work with talent would be cool. And then an episode about, Oh, cross-platform like making sure that your brand looks, um, good across every platform or don’t, or take that platform down, um, this and you guys let us know, uh, you know, where I was coming up with this now. So let us know, um, what questions you have about that, because I think that is another frequently asked question. Just should I be on every social media account and what are the pros and cons of being everywhere? Uh, just to, cause I think Christine, you made a really good point that you didn’t look for Lewis anywhere else and you just were on his audio. I think that’s really, even when it comes to the way we think about how we market on a cross-platform ways. But, um, anyway, I will now stop avoiding the question.
Christine (26:52):
Excellent thoughts. I have written them down for future.
Tiff (26:55):
We’re so smart. Um, so the cons of video number one, two, three times more work truthfully, um, from doing video and audio, especially if you do what Christine and I are doing, where you’re not recording it at the same place. So we have a separate audio file. Then we have a video file. A lot of newbies won’t do that, but that is a pro tip. If you really want to have quality, there is should be. I don’t want to say a lot, but there should be a separate audio track and a separate video track because it gives you flexibility, Christine and I both know that our episodes will not be exactly the same audio and video. It won’t be the same length. It could be a different, almost, not completely different episode, but you might get some pieces of audio that you didn’t get in the video just because the editing process is different. And so, because we are collaborating, we are both not working.
Tiff (27:52):
I’m not working on audio. Christine is completely working on audio. I’m completely working on video and even got some friends of ours to hell. We work on the video because it is tedious to cut between multiple cameras to also make sure the audio looks good to blend even where we’re in two different places. So they’re going to be blending our color just a little bit to make sure it’s not too weird. When they cut back and forth between our cameras. There’s so many little pieces and then this that’s not to overwhelm you. It’s more so to prepare you that at this something that you’re going to take on, it will not be perfect at first, even if you are a video shooter and editor by trade. I know that every client I work with at first, the first couple of videos, weird man, EV no matter how much I try the first couple of videos are always a little bit weird because I’m in a new environment.
Tiff (28:36):
I’m, you know, I’m testing things out. So there’s going to be a little bit for us perfectionists out there. There’s going to be a little bit of letting go of the perfection, but also if you are not acquit right now to edit separate video and audio, if you’re not equipped right now to market an audio and a video channel. Cause like I mentioned before, you are not necessarily going to on your YouTube channel saying now listen to the podcast. It might be there. It might be mentioned, but you’re, you’re targeting two different audiences. Um, another con with video, I know Christine, you said like, you know, you can possibly get away with having not so great audio if your video looks good because maybe that can compensate. I always think from an opposite, which is cool that we have these two different, like ways of thinking, because my thing is you can have those beautifully lit, uh, video.
Tiff (29:26):
It’s so nice. It’s, you know, people, some people get really cool with the background and all the different lights and everything. But if we can not hear what you’re saying, very big problem. And actually psychologically, if people can’t hear what you’re saying, they already attuned it as a bad video. Um, so think about that. Uh, it’s a little different than what I was talking about earlier. As far as if you just pull certain clips from your phone, you know, there’s ways to get around the cons of this, but I do want to bring to the surface, that video is not easy to just add in. I’m just going to be a shooter. You what you can do on that phone sort of idea. If you do kind of set your phone up and you, you film and everything, you can start that, start there and then upgrade your video.
Tiff (30:12):
Decide if I like this, like Christine mentioned earlier, like you can be a show that what started off as a video and decided this is not my thing. And you go back to just being audio. I think there’s beauty in testing it. There’s beauty in trying. And then if, and not being so attached necessarily so that if you like it, or if you don’t like it, at least you tried it out. I say the other, maybe thing that most people don’t think about what always comes up later on with recording video is how much storage you have. So Christine and I, audio files are small, very, very small. It’s easy for, you know, I’m sure you could probably have. I don’t even know how big if you even have a hard drive, but I feel like you can have a very, like, you can have a one terabyte hard drive that might last you your entire show.
Tiff (30:56):
If you have it for over a decade and you will not run out of space with audio files. But I personally have filled up 40 terabytes of footage when I was working on, um, a podcast that we did. It was releasing an episode three times a week. Um, I myself have about 20 terabytes of just my own footage of just blogs and different things that I’ve done. But if you’re recording in camera, I think this is one thing I wish I would tell people in the beginning, but I forget that this is such a big deal. Normal people don’t think about this, but you do need hard drives and storage and you end up investing a little bit more money into that so that you can have backups of your files. So I’m not trying to talk myself out of career of a career. I love my career, but video does come with a lot of little extra steps. It’s not impossible, but you know, there is, there is a solution in working with someone else. I think Christine and I found a great solution of having each other and letting we both get to work on our strengths and we’re collaborating. And so if you are starting to feel overwhelmed, but you have a really cool friend who loves video, you know, just think about what it would look like to collaborate with someone else. If doing it all on your own right now seems overwhelming, but you do want to do it.
Christine (32:20):
Mm Oh, that’s so good. And just to wrap it up with a little bow, because obviously we’re going to answer some of how to get around these cons in later episodes. Cause we’re big fans of video and audio, and we want you to create your show and we’re living proof. It’s worth it. Little, just a little note of encouragement and perspective. When you were doing a video show, you are likely working with a team unless you happen to be one of the magical unicorns that we all know and love from YouTube, who just lives breathe does it all themselves. And you knew who I’m talking about. You know, these people have millions of subscribers because they’re true unicorns. If you’re not one of those people, you’re going to hire a team and we’re going to encourage you very strongly to do so because it really can get overwhelming very quickly and it’s not worth it.
Christine (33:14):
It’s not worth it to let a great idea die just because you tried to do it by yourself and you didn’t get the proper support. So that’s just kind of putting a pin in it for later discussions. It’s totally worth it to have an awesome show. It’s totally worth it to invest in great quality, whether you go audio or video or both. But if you’re going to go the video route, you’re going to have a team and we will talk in later episodes about how to find the right people and how to train them and how to really make a well-functioning production team. Um,
Tiff (33:45):
I’ll give you my app recommendations. This is the one question I cringe when people say like, what app can I use on my phone to edit video? And I avoided it for a very long time, Christine, but now I have, like, I started working on I’m like, okay, which apps should people be using? You know, where can we get started until we get to that professional level budget or hiring budget, even if it’s just a starter. So please stay tuned. Please do not be discouraged. Listen to Christine’s sweet angelic voice telling you not to give up on yourselves. Wait. And so we get to those episodes, send us questions about this particular topic, because we know it’s so hard to cover in 30 minutes. This might actually be one of our longest episodes because it’s very hard to cover in such a short amount of time, but send us questions. We will love to answer, follow us. We can figure this out together.
Christine (34:37):
Oh yeah. Okay. Well, let’s wrap it there for sure. If you have up questions, do you want us to go deeper on certain parts? This episode hit us up at think like a producer on Instagram or Twitter. Technically Twitter. It’s a little shorter, but it’s not hard. You’ll find us. And then of course, as always, please, if you enjoyed this episode, tell us what you loved about it on review and a rating on Apple podcasts. That’s how we spread the word of the show to more people who need it. And we cannot wait to talk to you in a future episode. Think Like a Producer. Thank you so much for listening to this episode of think like a producer. This has been a Worthfull Media production, massive things to our team who makes the show possible. Worthfull Media for audio editing, Jorge and Veronica from Mosaico Productions for video editing and effects and Amela Subasic for our amazing artwork and graphics.
Tiff (35:38):
If you are ready to launch your podcast, you can check out the Worthfull Media podcast course at worthfullmedia.com and as a special gift to our listeners, we are giving you $50 off the podcast course. All you have to do is use promo code T L A P. If you have launched your podcast or YouTube channel and show, and you are looking for the community to support you as you continue to grow, as well as some Q and A directly from Christine and myself, then please check out our think like a producer channels. The link is in the show notes.
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