media

In this video, Christine answers a viewer question about the best ways to find both brands and creators to collaborate with. She shares her own tips for finding the best creators for brands to make media with, and she flips it around and shares what creators can do to find brands who would be a … [Read more...] about How to find brands and creators to collaborate with

In this video, Christine shares what brands should consider when working with talent for their long form media projects who have been "cancelled" or who they worry might do something in the future that won't align with their brand values. While many brands are scared to touch this area, there can be … [Read more...] about Is it ok to work with “cancelled” talent?

In this video, Christine shares two tips that will make your podcast pitch to your boss, client, organization, etc much easier and more likely to be approved. This year we are sharing our best advice for how organizations can use podcasting and YouTube shows to connect to their dream audience and … [Read more...] about Tips for getting your podcast pitch approved

In this video, Christine shares an update about her new job and gives tips for how content creators can get their media in front of their target audience through collaborating with brands and platforms that are aligned. See full transcript of the video below. Subscribe to our YouTube … [Read more...] about What to focus on when making media this year

In this video, Christine answers the question that has been on every media creator's mind this year -- what is a podcast now? And what isn't? She gives examples of what should be called a podcast, what shouldn't, and why it's worth it to be strategic about what you call the media you make. See … [Read more...] about What is a “podcast” now?

In this video, we cover the very important question: is it better to be a podcast host or a podcast guest? Christine shares questions to ask yourself or your brand to make a strategic decision. Whichever one you choose to focus on will take you down a different path as a media creator, so knowing … [Read more...] about Hosting vs. Guesting on Podcasts: Which Is Better?

In this video, Christine gives three examples of how brands can use unscripted long form content to build customer loyalty, become the trusted curator of news and entertainment in their space, and open doors for great brand collaborations. Subscribe to our YouTube channel to see all of our … [Read more...] about Brands are missing out on the perks of unscripted content

In this video, Christine shares a different take on how brands can use unscripted long form content like podcasting and YouTube to dialogue effectively when they are misportrayed in the media. She gives examples and tips for how to invite creators and storytellers to fact check with you about their … [Read more...] about Dialogue like a podcaster, not like a scared brand