We’re starting Season 2 of the show with a super important strategy episode. This is the first conversation we have with clients when we discuss the format and purpose for their show. It’s about playing to the unique talents of the host to make sure that a podcast delivers the best outcome for the audience and the host’s goals. We’re dedicating this entire season to teaching you our best tips for creating media that attracts your dream customers and audience, so this is step #1!
In this episode Tiff and Christine share their top tips on playing to your unique strengths and talents when creating both audio and video media. This is the foundation of creating an amazing podcast that attracts your dream audience.
“The quickest road to burnout is to copy someone else’s zone of genius when it’s not yours.”Christine Baird
- (0:57) How to play to your strengths on video
- (6:00) How to play to your strengths on audio
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- Tiff Tyler
- Christine Baird
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Transcription of this episode:
(auto-generated, please forgive typos)
Welcome to Think Like a Producer podcast. I’m your co-host Christine Baird.
And I’m your co-host Tiff Tyler. Being in the podcast industry, being in the content creation industry. This is what we learned, and this is how you can get out of your own way and get started.
You name it. We’ve probably done it. This podcast is about bringing all the wisdom to you. Tune in weekly, to learn how to think like a producer.
I’m going to try.
Yeah, we’re just warming back up to a new season.
All right. Are you ready?
Welcome to this episode of think like a producer season two, we are kicking it off with your uniqueness, who you are as a person who you are as a creator, of course, who you are as a producer. Um, I think this is something that we wanted to start off with with everyone, because there are so many kinds of shows. There are so many kinds of ways to tell your story, to, um, express whether you’re educating, whether you’re entertaining, informing all the different kinds of shows that you want to choose. What’s really going to make you stand out. And we’ve talked about it a little bit on season one, and we continue to emphasize as much as we can that you are. What makes your show unique, but playing to your strengths is what’s really going to what we think take you further. So what does that mean on a video side?
Um, there are opportunities for you to record long record short, do interviews do just literally YouTube short 62nd vertical videos that are super new to YouTube shorts and actually are doing really well on our YouTube channel. If you’re watching this right now, you’ll see that a short that we put out in July has more views than any video that we have almost a thousand views. We’re still new on our YouTube platform and it’s just 60 seconds of content, but I’m realizing as I’m posting more videos, I’m playing with shorts, I’m playing with, um, our longer content, 15 to 30 minutes shorts are really picking up and doing well. And it’s just playful clips of us showing our personality. So we’ve been experimenting our YouTube channels, seeing what works well, our shorts, or like our 15 to 30 minute videos. I’m still going to post both, but it’s been nice to see what other people, what our audience is responding to, what videos are drawing subscribers in.
So if you’ve been a little bit nervous about starting a YouTube channel, you’re not really sure. Like what do I say? How do I hold the camera? Where should the lake go? All these details can be overwhelming or it can just be fun to experiment with. It’s kind of similar. I would say to be on Instagram live or Instagram stories, you can just start to post and see what people respond to. You start to play with your titles, play with your description. And this can actually be before you start your formal podcast or formal show. Um, what I like is that actually have a separate YouTube channel, but no one really sees that maybe you guys will kind of go down and explore a little bit, but it’s all just fun clips of me talking about my life and what I do, but it’s allowed me to harp in on my own creativity and what I like in my video style.
And we were choosing, well, it was mostly me, but when we were choosing how our YouTube channel was going to look, uh, coming up with those nice slides that come up on the side to really help you guys understand what we’re talking about, to make it a little bit more educational, to make it feel like, you know, we’re teaching you as opposed to just having a show where we go back and forth and talk about whatever topics pop up on the top of our head. We really wanted to make the show stand out as educational and supportive. And we talked about this before we bond the emotional intelligence in addition to the technical side of what we do. So I, I just want to emphasize that there’s no right answer to your style, but just starting with the things that are easy for you. So a quick example that I’m a pass it off to Christine, but a quick example of this can be just the way you record your, your show.
If you decide to have it handheld and talk right to the camera, more blog style, a little less formal, little less, you know, uh, lighting setup. Um, when you see some other YouTubers who are more on the tech side, who have like, you know, obviously a painted wall, a studio type set up, you can tell that everything was very, um, chosen and meticulous, particularly for the shoot. You can choose either or, but allow yourself to grow with your show, to grow with your channel, to grow with your content. Don’t let any of the technical details stop you from just playing around so that you can figure out what really excites you the most. What style brings you the most joy? And like we said, of course who’s viewing it the most and adding more comments and legs because of the, what you’re putting out. So like I said, this is just the beginning.
This is just episode one. We’re just reintroducing you to honing in on your uniqueness and your style. And for video, I know that some people who are just starting to get on camera, it can feel a little overwhelming, but hopefully you’re just encouraged to play around and see what really works well for you. Christine, I’d love to hear your take on this because truthfully, you guys know, I give Christine all the credit. She’s like my own personal coach who, when it comes to like uniqueness in style and just having fun with it. So I’d love for you to just tell everyone your take on this too.
Well, I love what you shared, especially because I know that tons of people are trying to figure out how to use video, to share their expertise, attract their dream audience, teach great content, and it can be very overwhelming. So you bring so much value, especially to this conversation about creating media that attracts your dream audience. This is the whole theme of season two, and we’re really going to focus in on micropreneurs brands, business owners, anyone who wants to use the power of podcasting and video to attract their ideal customers, their dream audience, to really like show people. This is what I’m really good at. I would love to work with you. If this is vibing with you, that’s what our whole season’s going to focus on. We’re really going to kind of take you behind the scenes of how we coach our private clients and give you the tools to really monetize and make a sustainable marketing effort from your podcast or your YouTube channel or whatever, a beautiful hybrid you are doing.
So with that said, one of my favorite things to talk to clients about right at the beginning of when we start to work together on their show, we often have these conversations before their show launches, or oftentimes they’ll come to me because they’ve hit a wall and they’ve stopped doing their show and they want to relaunch it and they want to actually do it in a way that feels sustainable to them. So the conversation I have with people is what about this particular kind of media, whether they’re doing audio podcasting or video podcasting, you know, together, like, what do you love about it? That’s a huge thing that you need to ask yourself. The problem I see people running into often, especially entrepreneurs who are in the online space or have spent a lot of time looking at what other people do is that they’ll be like, oh, well, so-and-so does a certain kind of show this way and they’re really successful.
So I just need to do that. This is one of the biggest misses. So to state the obvious, you know, Tiff and I are pretty well known in our space for having produced this big podcast, School of Greatness, for years that has now become one of the most well-known podcasts in self-development and entrepreneurship. You wouldn’t believe how many times people come to us separately and we’ll be like, oh, I want to do just what Louis did. I think it’s so amazing. Just kind of rinse and repeat for me time. And again, Tiffany will be like, you know, that’s great. Let’s talk about if that actually makes sense for you, what your goals are, what your bandwidth is, who your audience is, what your expertise is, what kind of return on investment you want to get out of this? These are actually the conversations we have, because once we start digging into this with our clients, we realize, oh, this type of show that you’ve seen someone like Lewis or Tim Ferriss or Gary Vaynerchuk, or, you know, Marie Forleo or Gabby Bernstein fill in the blank with some big wig.
It would actually not be the best for you. One because of the amount of work and expense involved. But two, because a lot of times people think I’ll just be a great interviewer. I’ll just be a great teacher. I’ll just be great at having conversations with random people. You know what? Most of us, that’s not actually our strong suit. If you’re lucky, it might be a natural gift of yours to host a conversation with someone you don’t know very well. But for most people, that’s actually not their zone of genius. And even the people who it is, there’s energy genius. They’ve probably worked pretty hard and trained for a while to get as good as they are. So when I say play to your strengths and kind of really hone on your hone in, on your uniqueness, the conversation I’m having with a client is what do you have the most fun doing that you get feedback from like friends and family that you’re really good at.
So some people that’s going to be teaching content, right? You know, when you’re kind of listening or watching a great teacher, they just have it. So if you know, you have that gift and you’ve trained it and developed it and people give you great feedback. When you teach workshops, teach on a webinar, you know, whatever your area of teaching is, if you know, consistently people are like, this was incredible. It was the best way I’ve ever learned this. Well, let’s take that into the podcast then why don’t we have a show where you’re teaching the thing you’re really good at teaching. We don’t need to bother with guests and interviews and all this nonsense. Like, no, if your strength is being a master teacher, let’s use this show to shine the light on that. And that will very naturally enroll people to want to come work with you, to want to come by your workshops and your courses, and the ways that they can learn more from you see where I’m going with this.
Okay, let me give you another example. Sometimes a client will come to me and once we start digging into their strengths, we’ll realize that what they’re really good at is listening to someone else’s story and kind of pulling the nuggets and the gems from it, and having a really intimate, vulnerable conversation, because they’re really emotionally intelligent. They’re empathetic. They understand that’s just a natural gift of theirs. So in that situation, it would make a lot of sense for them to have like a conversation style show. Maybe not even an interview interviews have been done a lot. And every once in a while, you’ll stumble across a great one. But like we said earlier, it’s not most people’s natural gift. A conversation is very different than an interview. So a conversation will probably always happen with someone you already know, you already have a relationship with.
And instead of doing this whole backstory about their greatest hits and where they grew up and blah, blah, blah, you can just start the episode, introducing the topic and starting to have a really rich and juicy conversation. And then knowing that your strength is empathetically connecting with that person and bringing kind of these, these gems out of them, that everyone listening is going to want to know that can be an incredibly powerful kind of podcast that not everyone could host, but maybe you could because that’s your strength. Now, obviously we can go down the line. This is what we work with our clients on, right? When we do our initial kind of launch strategy sessions, we look at all the different options we’ve seen. We think about new ones. Sometimes it’s a hybrid show where sometimes you’re doing teaching and sometimes you’re having a guest conversation and sometimes you’re doing, you know, kind of a round table, or you have a guest host, you bring in on the regular because YouTube work really well together.
There’s all sorts of ways you can mix and match. But the thing we really wanted to hone in on today’s episode and the reason we’re just starting the season with this specific conversation is because it’s so essential that if you want to create podcasts and videos that enroll your clients to come work with you after they watch and listen, we’ve got to make sure that the content you make plays to your strengths and reveals the unique magic you and your best element, right? The quickest road to burnout and a show that doesn’t give you what you want is to try and copy someone. Else’s zone of genius when it’s not yours, we all know that. So we’re just going to state it for the record. Okay. That’s what I really wanted to share today. Um, this is such an important conversation. Uh, we absolutely love doing these kinds of strategy sessions with clients. So if you are interested in this, you are more than welcome to hit us up and see how we could work together. We have a link in the show notes that will put in every episode. This season is just easy ways to contact us and work with us. Um, so check it out if that’s really speaking to you, but regardless TIF, what do we want people to know about season two and what they should do right now to get the most out of it?
Subscribe every Thursday, we’ll be putting out a new episode and really this season, we, we spend a lot of time thinking about how we can support you with this season. So don’t miss an episode we’re going in a very particular order. So you can go from, start to finish and really learn how to create media, to build your unique audience. So subscribe, and we will catch you on the next episode of think like a producer.
Thank you so much for listening to this episode of Think Like a Producer. This has been a Worthfull Media production. Massive thanks to our team who makes the show possible. Worthfull Media for audio editing, Jorge and Veronica from Mosaico Productions for video effects and Amela Subasic for our amazing artwork and graphics.