Welcome to the Think Like a Producer podcast!
Ever wonder what it takes to create top-ranked podcasts and YouTube channels? What kind of a team is behind a chart-topping show week after week? How your content can skip past the rookie mistakes and achieve momentum that lasts? The answer to all your questions is to think like a producer.
Meet your hosts, Tiff Tyler and Christine Baird, the co-workers who became friends as they’ve filmed, edited, and produced multiple top influencer podcasts over the past 5 years. Get ready for great stories, excellent strategy, unexpected tips, and honest advice as you learn to think like a producer.
We’re kicking off the show with a “starter pack” of 5 episodes that cover the top 5 most frequently asked questions we receive as professional media producers in the personal brand/influencer industry. Be sure to listen to (or watch!) all 5 to get a feel for the various themes we’ll be diving into on this podcast.
In this first episode, we tell the stories of how we got into the industry, the show that brought us together, and why we believe it’s worth it to take the leap and go for what excites you — even though the road may be long to get to where you want to be.
And, of course, if you are as stoked about the show as we are, let us know by leaving us a rating and review over on Apple Podcasts! We read every single one, and it really does make a difference in how people find the show and get the goods.
“Everything I didn’t know didn’t matter.”
Tiff tyler
Topics covered:
- (2:20) How Christine got into producing podcasts
- (15:25) How Tiff got into producing videos
- (28:30) How Tiff and Christine became friends by working together on a personal brand
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Links mentioned:
- Tiff Tyler
- Christine Baird
- The School of Greatness podcast
- Rich Roll podcast
- Ramit Sethi
- Casey Neistat
- Esther Perel
- Jason Silva
- DIY Podcasters – check out the Worthfull Media Podcast Course
- Aspiring Podcast Hosts – check out the Think Like a Producer Membership Group
Subscribe to the Podcast!
Many thanks to our production team
- Worthfull Media for audio editing
- Mosaico Productions for video editing
- Amela Subašić for artwork
Transcription of this episode:
(auto-generated, please forgive typos)
Christine (00:03):
Welcome to Think Like a Producer podcast. I’m your co-host Christine Baird.
Tiff (00:09):
And I’m your co-host Tiff Tyler.
Christine (00:11):
We are here to answer the questions we’ve been getting for years about how to create amazing podcasts,
Tiff (00:18):
build your brand,
Christine (00:19):
great video content.
Tiff (00:20):
Now, after five years, being in the podcast industry, being in the content creation industry, this is what we learned, and this is how you can get out of your own way and get started.
Christine (00:31):
You name it, we’ve probably done it. This podcast is about bringing all the wisdom to you, to help you realize that you can think like a producer and you can create the brand of your dreams, but it’s going to take a different level of skills and probably anyone else’s story.
Tiff (00:48):
It is time to think like a producer.
Christine (00:53):
Okay. Do you want me to start? Or
Tiff (00:56):
I think that will always be my answer.
Christine (00:58):
I felt it intuitively. I was like, you want me to start? Cause one of these days you’ll be so excited, you’ll start. Okay. I love starting. Welcome everybody to this top five most frequently asked question episode. This is part of a five episode series that we are launching the podcast with so that you can get your literal top five most frequently asked questions handled right from the beginning. So be sure to check out the other five episodes at the very beginning of the show and hopefully we’ll cover the essentials, but today is special because Tiffany are going to share the stories of how we got the opportunity to work on the school of greatness podcast. This is essentially both of our breakout moments in our careers when it comes to media podcasts, production, influencer branding. And so we get the question all the time and both of us have our stories down Pat, but this should be a good version because Tiff and I are probably going to comment on each other’s stories. So, never before recorded, Tiff and I sharing the story of how we got to work on The School of Greatness. So I’ll just start off. If you’ve never heard of the School of Greatness, don’t worry about it. It is a top rating self-development podcast hosted by Lewis Howes. And it started back in January, 2013. So it’s been around for a while. I happened to discover it within six months of it launching. And that was pretty rare. There weren’t a lot of fans back then. Not a lot of people listening – Tiff?
Tiff (02:37):
I just want to say that your story is so much more interesting than mine and every time you tell it, I, it just, it’s so magical and majestic the way this happened. Uh, and it just shows your work ethic as a person. But I just would like to preface everyone that her story is so different and I have never heard it before. I just think we need to start off with that before you just go straight down the rabbit hole.
Christine (03:03):
Okay. Well, that’s very gracious of an extra intro. Uh, I will say this. It is a classic millennial tale if I’ve ever heard one. It is out of the millennial playbook. So I’m a classic millennial born in 1987. I mean, this is, this is as good as it gets. I was working a cubicle job in Dallas, Texas. I’d been there for six years. First job out of college. I was literally selling insurance for 10 hours a day. I mean, this, you can’t make this stuff up. And of course I was burnt out and I was not doing the thing I was best suited to, but I was in this stable job salary, 401k. I thought I wanted to be an interior designer. So I’d actually gone back to school to get a second bachelor’s degree in interior design while working the insurance job and interning at the Neiman Marcus visual design department.
Tiff (03:57):
Whoa.
Christine (03:57):
Needless to say, I was entirely burnt out. I was commuting around the Dallas metroplex for over an hour a day. I’d started running half marathons just to cope. And so I had a lot of time to listen. And this was 2013, 2014, early days of podcasting. I happened to be turned on to Lewis’ show and I could not get enough. I was listening to multiple episodes a day. It was like I had an IV in both arm. I was drinking the Kool-Aid like I had never before thought about, you know, lifestyle design and entrepreneurship and making an impact. These were things I had never occurred to me. I was just like a really good little student who just did the thing that was normal. But as I listened to this show over several months as I was running and commuting and trying to figure out how to manage this burnout, I realized, I think I might want to, I might want to take the leap and do something.
Christine (04:55):
I’ve no idea what I would do. Should I be a life coach? Like this is back in the day when that was still kind of an emerging idea. And I didn’t even know any life coaches, but I’d been listening to this guy on a podcast. I’d also been listening to some other podcasts, like the rich roll podcast to this day, hands down. Favorite podcast of all time, rich knows he’s changed my life forever. I told him myself, he knows, he knows, he knows he’s got a super fan. So it was just building in me. And the fateful day came. I will never forget it in February, 2014 when I woke up on a Saturday morning and I just had an epiphany and I was like, I’m going to do it. I’m going to take the leap. I’m going to leave corporate America. I’m not going to become an interior designer.
Christine (05:41):
And I don’t know what I’m going to do, but I’m going to do this entrepreneur thing. So the very next thing I did was like cold emailed Lewis Howes. I didn’t really know not to, I, I was looking on his website for the first time and I thought, how does this guy make money? And I happened to notice, I have an English teacher for a mother, so I’m a grammar girl, I happened to notice a typo on the first line of his bio, on his website. And in my mind, he was a really big deal. And remember this back in 2014. And so I was like, well, I’ve got to let them know. So I cold emailed him to let him know about this typo in the bio of his website, and to my complete surprise and delight he emailed me back and I was fan girling.
Christine (06:26):
I was like, Oh my gosh. She’s like, this is my shot. So he had said he fixed the typo and thanks so much. Well, of course I checked and he happened to make a different type of when he fixed the first type up. So all I could do was send him another email. But this time I attached a version of my resume, which I took the Liberty to really massacre. I made every grammar mistake I could possibly think of. It was like a joke of a resume, but I just sent it as like a gag. And I said, by the way, if you’re looking for an apprentice, I’m available, see my resume. I didn’t think he’d actually open it, but he did. And he emailed me back and long story short, I weaseled my way in. I audaciously decided to make a PDF storybook with rudimentary Photoshop skills of why he should hire me.
Christine (07:19):
And let me just explain. I had been a corporate insurance salesperson. I had never done anything like this before. This was totally out of someone else’s playbook, but I was ready to take a leap. And I was also ready to stick it to the man. So I went for it and lo and behold, he called me after I sent him this story, but he called me and he was like, who are you? What kind of skills do you have? And at the time I had six years of sales experience and an almost finished interior design degree. You wouldn’t think that there was a lot there to go on, but for some reason he took a chance. I think he thought that I was a tenacious and hard worker. And so he hired me. My first technical job for him was to create a series of slide decks for an online course.
Christine (08:10):
Remember back in 2014, when everyone was doing online courses, webinars, go to webinar anyone. So this is what technically my first paid job for Lewis Howes was making a series of slide decks for what became a really well selling course. I mean, I was literally interning after going from like corporate, you know, professional job. I was like, I’m doing it. So, uh, time came for me to finish design school a couple months later, the same day I finished design school, I quit my corporate job, quit. My internship and promptly went to therapy. That also seemed like an important idea. So that was it you guys, that was the start. I was sitting in my apartment in Dallas, Texas working on slide decks for Lewis Howes part-time and going to therapy. And little did I know from that humble beginning, it would lead to, just a few months later after working well together, uh, him offering me to become the editor of the School of Greatness podcast.
Christine (09:11):
I did not have any audio editing skills, mind you. I got trained, kind of taught myself a lot, did a lot of YouTube-ing and teaching myself. And within six months I had moved to Los Angeles where he was based and I had become the editor of the podcast that inspired me to take the leap and change my life. And if that’s not a classic millennial tale, I don’t know what is. Fast forward four years later, after moving from Dallas to LA, I had become the producer of the show, sort of a creative content director. I had learned book sales. I had learned masterminds, live events, social media, more than I ever could have imagined. None of this was planned. It was totally organic. The amount of things that Lewis asked me to do that I had absolutely no idea how and just started learning on the way and Googling was beyond.
Christine (10:03):
And it was the most incredible experience I could’ve ever asked for, like unbelievable opportunities to learn, being in the room with people I could never have even paid to get in the room to be in. It was education of a lifetime. And as you know, all educations go, they must come to an end. And there’s a pattern here. I was pretty tired. I had worked pretty hard for about four years. I was ready for a break. So about August, 2018, Tiff and I did the math the other day, I said farewell to producing the School of Greatness and I moved to Salt Lake City, Utah. Just went on a little mountain retreat and I took a beat. And within a few months I had started getting referred business from other wellness influencers who had known me from Lewis’ show. And I got to start a freelance boutique agency. And I just started working with many influencers, launching their shows. And that’s been the last two years. It’s been incredible. I’ve gotten to work with the coolest people and it is such an amazing world to be evolving in, but the origin story was cold emailing over a typo while I was working as an insurance agent in Dallas, Texas. And that is the millennial tale that I would like to share with you today.
Tiff (11:22):
I would like to emphasize the fact of that PDF, because that is my favorite part of this story. And I think you just kind of washed over it so quickly. But from my recollection of when you told this story to me, maybe this, I think you’ve, I’ve heard it maybe four or five times just being in the room as you you’ve explained it to other people, I’m pretty sure you wrote out. I mean, it was a very extensive PDF. You basically wrote out your job description, why you’re valuable, why you should be there, why you’re such a huge fan. Like I think that is a lesson for anyone who is looking for a job or who is just looking for a transition. It’s not like you just jumped from one job to the next you intern for a little bit. You work with him for a little bit and you met your hero, right? I think you just having that freedom of, I can work for this guy. Maybe it’ll work out. Maybe it won’t work out, but you just, you took your shot. And this was back in 2014. I think 2020 is a whole new wave of webinars, a whole new wave of people going, Oh wow, pandemic shut down events for six months. Like I said, we’re in 2020. So if it listen to us in the future, I hope everything’s better.
Christine (12:37):
I really hope things got better.
Tiff (12:39):
But 2020 pandemic hits, events go away for a while and people are realizing online as a place to be. So anyone listening to this, please hear everything Christina’s saying, because you do have an opportunity to work for someone that you might admire in term for them for a little bit. Maybe it turns into a paid position, but people are looking for online content creator, someone who wants to learn, having never, ever edited audio. And now becoming one of the top producers in this industry in six years, five years, six years is very quick of a growth, but it came from, I’m just curious. I just want to try something new. I’m a fan of this way of thinking of this lifestyle. What can I create? I don’t know if I’m giving you enough flowers here, but I think your story is amazing.
Christine (13:29):
Oh my gosh, Tiff.
Tiff (13:29):
Absolutely amazing. Truthfully, people can learn from it.
Christine (13:32):
I appreciate you pointing out some of the pieces that I skimmed over because you’re right. There is a story there that’s valuable hopefully to the audience that it wasn’t just a lucky email. I mean, there was plenty of luck. Let me be clear. I had no idea at the time he had one employee, his assistant, I thought he had a full team already little did I know I was the number two hire of the company, but there was something to be said for the case I made for myself. And I just have a feeling I’m just sort of hearing, y’all listening, chirping in my ears. We want to see the PDF. We want to see the PDF.
Tiff (14:09):
I wanna see the PDF. I think I only saw it once. And like the very first time you told it and I was, my whole brain was just like the time that this took put together for the slight chance, the 10% chance to get hired. It just it’s so much effort.
Christine (14:26):
And I would like to point out, and I get excited for us to get to your story Tiff, because you put together something pretty great when you got hired too. But I would like to just make that point. I spent my entire spring break of my senior year of design school, not working on my senior portfolio instead teaching myself Photoshop about how to make a PDF story. So I will say there was an element of sacrifice and dedication that most people would say was a terrible idea. And I thought was the best idea I could possibly come up with. So yes, it was quite audacious. It was definitely off the script and it turned out to be a play that paid off. So yeah, you guys, if there’s enough demand, if there’s enough support, if we see it enough in the ratings and reviews, maybe I can pull out and dig into the archives and find the PDF and find a way to share it. But you’re going to have to let us know. I mean, I’m not just going to release that puppy for nothing. We’ve got to hear some feedback.
Tiff (15:24):
Tag @tifftylerfilm, tag @worthfullchristine, tag @thinklikeaproducer, make a big deal about this. I don’t care if it goes in your stories and it disappears in 24 hours. I just need you to tag her because I think this PDF needs to be seen. I truthfully believe that if you see what she did, you might get hired in a way that you don’t know just from opening the idea. So please, we get enough tags, enough feedback. When we get them, make this PDF public. I’m so excited. I didn’t know you were doing this. So I am just like tag away, bring us like we, we need to let the world see this PDF from 2014.
Christine (16:00):
I have not looked at it in years, so I don’t even remember what it looks like, but I do know is saved somewhere, deepen the Dropbox or Google drive. I don’t know. I’ll find it. Maybe it’s on a flash drive. Okay. Tiff, it’s your turn. Tell us how you got to work on the School of Greatness.
Tiff (16:17):
So I’m different in the sense that I went to school for video production. Um, I was, I was, this was already the career path. I did not change careers. If anything, I had just got a really cool contract, a bigger contract than I had before I went to school for video production. And I graduated, I think about 2013, moved to LA in 2014. And we’re hitting just about the beginning of 2016 at this point, when this opportunity came along, just to give you a quick timeline of where I’m at. I just finished my first season with the WNBA. The dream that I didn’t know would come to pass because I played basketball in high school and was like wrote on my vision board, my first ever vision board, I was going to play for the WNBA and I ended up working for the WNBA, which was really cool.
Tiff (17:10):
And at the end of the season, I was negotiating my contract, but it was kind of delayed for a little bit. So I was just really waiting for this response. And then also thinking, what if they don’t need me or really the season won’t be for another year? What am I going to do? And a woman that I met, her name is Yolanda Enoch. I met her a month before this time. This is I must’ve met her December, December of 2015 at a free event. She was, if you guys go on my Instagram, you’ll see a video. And I’ll probably reshare this when we post this podcast. But there’s a video where I tell people I’d never asked anyone, what do you do? I always ask people, what are you passionate about? So she was one of two people I talked to that night and we had about an hour conversation about what she was passionate about.
Tiff (17:53):
What I was passionate about. I told her about moving to LA, working for the w the whole thing. She knows everything. Then a month later, she sends me an email. I’m waiting for the W to email me, but I get an email from her. And she says she saw that Lewis Howes posted a job on his Facebook, which at that time, I think he had maybe 350,000 followers, nothing close. So as many followers as he has all the way across social right now. And she was like, he’s really cool. I think, you know, based on our conversation from a month ago, I think this will be something that you would really be into. And that this, you might really like this job. So I looked into it. I did not know who he was never heard of him. Completely opposite of Christine. No idea who this man is, but okay, cool.
Tiff (18:39):
He’s got a lot of followers. He’s got some distribution. Maybe this will be cool. I see the job description. I’m thinking this might be a good idea. But one thing Yolanda told me was, Oh, it was really cool. She said, she learned it from Ramit Sethi, another person that she really likes. She said, don’t just send your resume, send something. That’s going to make you stand out. Maybe you can send over a blog or something that you’ve done. You want to show him your editing abilities. So I have nothing to do. I’m not getting a call back yet. I spend five hours digging into his YouTube channel. He has a couple of videos up on his YouTube. I think he had Tim Ferriss. At that point. He had Casey Neistat. He had, which love Casey.
Christine (19:18):
Casey is the best of all time.
Tiff (19:21):
I have not met him yet in five years with School of Greatness, I have not met Casey Neistat again. But anyway,
Christine (19:27):
What happened the day that he recorded? Where were you?
New Speaker (19:31):
I wasn’t there.
New Speaker (19:31):
But I wasn’t there that day. So who was there? I remember I had friends in town and that’s why I couldn’t go into the studio.
Tiff (19:38):
We’re going to figure this out. Cause I’m, I, I can’t be crazy. I didn’t meet Casey Neistat. Am I crazy?
Christine (19:45):
Hold on. I think that was 2015. You’re right. You weren’t there yet.
Tiff (19:49):
Right, I mean, I think I would remember, cause I’m such a huge fan of Casey, but this is the problem when you’ve done like 500 plus podcasts.
Christine (19:55):
This is the problem. We mess up our years. Yeah. Okay. Well, I had friends in town and that’s why I wasn’t there.
Tiff (20:01):
Trying to keep the timeline going. So like it makes sense. So I spent five hours watching all his videos and I didn’t know this, but apparently at the end he asks, what’s your definition of greatness. So I did a mashup. I think the mashup must have been less than two minutes with him asking what their definition of greatness is. And just a quick cut or you want to call it, but a quick cut of everyone’s answers and sent that in with my resume, nothing for the next day, I think maybe 24 hours. And then I saw, because now I’m following him on his Facebook. I saw that he posted the video immediately after he got it from me. When I looked at it 24 hours later, it had about 30,000 views, which I think, uh, you know, across his Facebook, because he wasn’t doing video, that might’ve been one of his most successful posts at that time.
Tiff (20:52):
I then get a call from him to come in for an interview. And this is why I think our story is so funny. Cause I had the most traditional sense. You apply for a job, you know, you get it. But I come in for an interview and I meet this six foot, four human. And he immediately gives me this big hug, which Christine knows at the time I was not a hugger.
Christine (21:16):
Tiff is a hugger now, but she was not a hugger at the beginning.
Tiff (21:18):
Did not. So it was a little like, okay. Um, I mean, Sarah, for the first time I come in and I had the most intense interview because he never broke eye contact with me. And I’m not used to that. Now I can look people in the eye, but I think I was so nervous. And then the fact that he just stared at me just down into my soul for the whole time, uh, made me a little bit nervous, but it was great.
Tiff (21:44):
We had a good conversation. Uh, we had so many questions that we answered at least that I got to answer for him. But I think, I think at the end of the day, I was a little bit different and he told me this in the interview, even though he can’t remember this today, but I remind him that he told me this, that I was the only woman who applied for the job. And when he asked me why I think that was, I think he enjoyed those answers when I told him about just my story of having a camera since I was seven. And then she just, what I love to do, you know, I think he was willing to take a chance on me, especially coming, you know, maybe two years of experience, but at least having the WNBA on my resume, I think supported me.
Tiff (22:23):
And I still now had like a part three to this interview had to do a trial. So he had me film, Esther Perel and Jason Silva. Those were my first two interviews that I filmed. If you are a video person and you go back and watch those, I know they’re very magenta. Don’t judge me. I didn’t know how to color, correct at the time, just for all those people out there who are going to go back and watch it and know what they’re looking at, but those are my first two. You cut those videos, sent them in. Wasn’t amazing. I could have angled it all different, whatever, but he saw that there was potential and that I could shoot a three camera set up, which I had never done. I think the most I did was a two camera interview. So doing three cameras running that plus Christine was there with me. I believe.
Christine (23:07):
No!
Tiff (23:08):
Were you in the room? Was I by myself doing audio? Oh, he had headsets at the time. So this was before I had to manage the audio. This is when Lewis was still wearing headsets. So I just had to worry about the cameras, not about the audio fast forward, a little bit. I’m editing this for the first time, which yet again, to my technical people, it took me 13 hours to figure out how to edit of three camera. Multi-camera edit. Now I can do it in four, but had no idea what I was doing and was figuring all these things out. As I send it over to him, he liked it. It was decent. He saw potential. And I signed my, I think first major contract with an, the WNBA was my first major contract with a small business. But this was my first entrepreneur major contract. And I was on retainer contract for a year.
Tiff (23:56):
And I was like, Oh, I can pay my cousin. I can actually split the rent now instead of, uh, cause with the W was a part-time job and I was working a bunch of other gigs. I was surviving a lot before this and now I could split, split the rent with her. I could actually afford to kind of breathe a little bit in Los Angeles. So it was a really big shift for me in the sense of my career and my value man. I went on to not just be the videographer for our podcasts, but then the masterminds, like Christine mentioned the events, Summit of Greatness. That was the first year of Summit of Greatness. He at first wanted to vlog. So I would travel with him or just get a bunch of footage from when he traveled and cut those. And at this time I am his first shooter editor.
Tiff (24:44):
I am his only shooter editor. So 2016 was a very interesting year for me, but I was able to dabble into a bunch of different things. I did his online course, Legacy, which I think was the first time they put so much time in because you were there. They flew people in who were remote at this time. Lewis had a pretty decent amount of people on his team as opposed to when Christine started. So there was a lot more creation going on, a lot of things happening at the same time and everything. I didn’t know, didn’t matter. It was just going to be a learning process. And uh, when Christine decided to step down, uh, as lead producer, I was offered the position and try to fill her shoes. Uh, but I guess for 18 months, so it was towards the end of 2018. That’s where beat the sun started, but it was towards the end of 2018.
Tiff (25:37):
When I accepted the position was the lead producer for three podcasts a week. And every piece of content that went out, uh, for about a year and a half. And then when I was offered to renew said contract, uh, at the end of 2019, I decided that I was not going to continue to be the lead producer. And I would continue to stay on the team as a shooter, just coming in and doing my favorite part of the podcast, being a multihyphenate or recovering multihyphenate now. But a multihyphenate at that time, I realized that while I enjoyed that, I could learn everything and I could figure this out. I was not good at everything because of my time was so just put into every little piece. It was good enough to get the job done, but I wasn’t really happy with how much I had to do.
Tiff (26:29):
So letting that go, being grateful for that time, that moment of learning, and then just staying on as a shooter. Cause I love to meet all the people that I got to meet. I’m sure Christine has the same experience being in that room for an hour and a half in retain that information. All the different things that we talked about was so great, but everything else on the back end was stressful. So I am no longer the lead producer of the School of Greatness as of right now in 2020, but still on Team Greatness. I make this joke, Christine, you can tell me if I’m wrong, but I don’t think you ever leave Team Greatness.
Christine (27:07):
I think you’re absolutely right. I feel like I was the nanny to a child that I didn’t realize I would never stop being the nanny for. Even two years later, I’m still involved with the brand. I actually came back in this year as a supportive editor on the audio side for about six months before they were able to bring somebody in house. So truth be told it is the child we may live the rest of our lives cultivating and nourishing, who can tell.
Tiff (27:36):
Truthfully. Summit of Greatness, we get to see everyone that has ever been hired by School of Greatness. At any point, we all come together and put together this amazing event for thousands of people. So you never really leave Team Greatness, I think. And we all come together for Summit of Greatness where all it’s like a big reunion that we put on for thousands of people. To me, what I described being on that team, I describe it as a bootcamp. It is something where the benefit of working for an entrepreneur and a small business is that you get to put your hands in so many different pieces of the business. You get to learn what it takes to run a business, to be able to hire a whole team. How many different places of revenue, how does it work? What is more of an investment in what is actually making money?
Tiff (28:20):
There’s so many different pieces to the puzzle and I will forever be grateful, not just for the experience, but to have been pushed so far past my limits that I was able to redefine what my limits were. And I thought I knew what hard work was and now I really know what hard work is and I get to make the choice of how hard I want to work. I think now knowing what life could be like. So I’m similar to you, Christine. I think I definitely was tired, exhausted, but not, you know, not like, okay, well I’m done with the podcast life or I’m done with, you know, but more so I have experience with so many things and now I get to choose what brings me the most joy. So yeah, I’m excited that that’s how we met. I’m excited that we can talk about just for a second that you and I got to be in the room together for at least two years, if I’m not . . .
Christine (29:20):
Yeah. I mean, let us just say it. Those were the best two years because when you started shooting the show, I wasn’t, I was still just the audio editor. And so I wasn’t even in the room and it wasn’t for at least another year. I can’t remember. It was Ray Lewis. That was the first episode I sat in on that was being filmed. And it was a game changer from then on being in the room together, kind of creating and developing relationships with these guests, kind of stepping into that role. I mean, those next couple of years were really, I think the most incredible learning curves. And I’m just going to add a couple of comments on your story before we wrap, because just to really give credit where credit’s due, everybody, when Tiff started as the video, well shooter and editor, it was such a growth phase of that brand that there’s no way she could have known within months of getting hired,
Christine (30:19):
she was being asked to record like an extremely long comprehensive video course. I don’t really think that you slept for several months. And then on the heels of that, we were doing a massive book launch, on the heels of that we were producing our first live event, which involved a ton of video content. Just make a note here. None of us had ever done a live event. So we were all rookies, the low amount of sleep you must’ve gotten in 2016. I really think the way you lived through that is an extraordinary example of human perseverance because it’s the amount of learning that happened specifically on your shoulders. I have so much deep respect for anyone working in film and video from having watched Tiff Tyler literally not sleep for a year and produce content for this brand. And these are all topics we’re going to cover later.
Christine (31:11):
You may be like, you know, that doesn’t sound super fun ladies. Well, to be honest, it wasn’t, we’re going to talk about how to avoid, we’re going to talk about how to balance your life, how to have healthy boundaries. We’re going to talk about wellness and rest and mental health. These are all things we learned on the job as a result, but I just had to paint a little fuller picture as you did the grace to offer on my story, that the amount of dedication and work you put into those first couple of years in essentially a startup environment where we were all just learning as we went was incredible. Like I’m blown away by what you’ve created and that you weathered the storm. It is so cool to see what you’re creating today after seeing like what you went through at the beginning.
Tiff (31:59):
Appreciate it. I really knew because I guess maybe I just don’t it’s like that year had you interviewed me, it would have been a whole different maybe take on it, but,
Christine (32:09):
Maybe it’s like mothers who, when the, once the baby has come, they forget the pain of childbirth. I think there may be some connection there.
Tiff (32:18):
I mean, for the audience to emphasize what Christine’s saying, you don’t know what you don’t know. Both of us didn’t know. She didn’t know what it would be like to edit, to come in with a, with a startup, to work with an entrepreneur, to work with someone who had become her hero at that point, what that was going to look like. And I also didn’t know that it is a lot easier to work with a five-person crew on certain aspects of this job or the job that I was working compared to doing it alone. But at that time I just thought that that’s just what you do. And so I think that what this podcast is going to bring in all these episodes that we’re going to share with you all, I truthfully don’t think we’re going to spare you from the pain, but I do think that we can help you feel a little less alone about it.
Tiff (33:04):
We can help you with some tips and things that we thought we, we, some tips and things that we wish we knew. And you really just starting with entrepreneurs, working in startups, working with small businesses, a lot of what we’re talking about, Christine, I don’t know if you relate to this, but I’ve heard this from other people. They just sort of just went all in. Didn’t think about boundaries. Didn’t think about sleep. Didn’t think about health. At first, they were just so excited to get the job to have, you know, some kind of stability if that’s what you call it, but they just wanted to go all in and almost prove that they could hustle, prove that they could get it done. And I think that what we’re going to provide in this one of five episodes, we’re going to give you those technical insights.
Tiff (33:48):
But also I think our main focus is helping you be happy while you hustle. Can there be hustle and grace, can you run half marathons and take care of yourself and eat healthy and also grow a business on your own? These are the things that I think, you know, this is the intention of us really starting. This is to support you with new ideas because everyone is unique. And we both ended up in the same place in two very different ways and never thought that when we first met and worked with each other, that we would even be starting something like this, or this would be an opportunity for us. So I’m excited to continue this with you, continue to give these tips and insights, but at least now we have a foundation of Christine and I and where we started and where this friendship really began. And I think really the trust that we have for each other came from working in this very tough environment and tough in the sense of it was just a lot of work, not tough, like it was hard to work there, but tough that it was just, it took a lot of growing for us to be able to handle it. Do you agree?
Christine (34:54):
Well, I do. Amen. Preacher Tiff. I think that was a beautiful wrap-up to this episode and I’m just so excited about more to come. So remember, this is one of five of our first episodes for think like a producer podcast. Be sure to check out the other five, be sure to leave us a rating and review you guys. We’re never going to stop saying this because as you’ll learn from us ratings and reviews are literally how shows get seen by newbies and by newcomers and by people who’ve just stumbled on the show. So if you’ve got feedback for us, we want to hear it in our DMs, but we really want to hear it on an Apple Podcasts, rating and review, just pop into your app, right? It’s a quick little ditty, five stars is great, if you think it’s worth five stars. And please check out the other episodes in this five episode, we called it the starter pack, but we want to just kind of cover the top five right away so that you have some really good stuff to go off of and be sure to subscribe. Literally, we have so much more to share. We are trying to keep these episodes in a digestible, bite-sized format. So it’s so important to come back every week cause we’ve got a lot more that we’re going to cover that we think is invaluable. And of course we’re deeply interested in your feedback. So shoot us a note, whether emailing us at [email protected], if you want to send us like a long story or a deep question, honestly hit us up in our DMs on Instagram. I’m @worthfullchristine, @tifftylerfilm,
Tiff (36:26):
We are also available @thinklikeaproducer on Instagram and Twitter. So if you want to see when the episodes first come out, interact with us, maybe through DMs instead of just through email, feel free to follow us and to tag your friends because here’s one thing I do know, not only are you going to learn for yourself, but your community needs to know these things too. Everyone gets to learn and grow together. So all of us @thinklikeaproducer, Instagram and Twitter,
Christine (36:54):
Be sure to subscribe to our email list. Here’s why you guys. There are going to be so many super valuable links and technical equipment lists and extra bonus videos. We’re going to be recording to show you actual hands-on skills. And that’s just the kind of stuff that you need to be on an email list to get the links to. So our email list is pure value. We’re just sending out weekly emails where we kind of do a followup to the episode. That’s going to be the money email list to be on because we can give you so many more links and info in that format. So hop over to worthfullmedia.com. Just click the link in your show notes if you are listening on your podcast app or check in the YouTube description, worthfullmedia.com, pop onto our email list. You’ll get a weekly email for every episode and it’ll include all sorts of extra bonus stuff that we talk about in the episode. And you’ll have it saved in your email for quick reference.
Christine (37:53):
Thank you so much for listening to this episode of Think Like a Producer podcast. This has been a Worthfull Media production. If you are interested in and you are ready to launch your own show, check out our podcast course at worthfullmedia.com. It’s made for DIY podcasters, just like you, and exclusive to the Think Like a Producer audience, use code TLAP for $50 off your purchase.
Tiff (38:21):
If you’re a podcast host and you want to grow your show like an influencer, check out the Think Like a Producer membership group. It’s exclusive to people who already have a podcast and who are looking to grow, so this is a different set of members. Check out the show notes for the link to learn more and we will see you on the next episode.