Yesssss. You are a seasoned expert in your niche and have the receipts to show it. You REALLY know your stuff and can teach, coach, and talk about it all day — you’re The Expert!
So what does that mean? People quickly trust you as the expert once they can hear you speak on what you know. They don’t want to hear your conversations with other people nearly as much as they want to learn from YOU. They will sing your praises and tell all their friends once they get hooked on your show.
When it comes to your show, you are best suited to a solo-style audio podcast. That’s right, no guests! (or very rarely). Shorter episodes, dropped regularly, focused on teaching the highlights of your expertise will be the bread and butter of converting your loyal listeners to paying customers — the really good kind.
What Kind of Episodes Will Convert Your Target Audience Into Paying Customers
1. Solocasts
Trust this: your target audience wants to hear from YOU. That’s why they subscribed, why they listen, and why they keep coming back for more. Diluting your show with guest conversations will turn off your best audience members — they can hear those types of conversations on other shows.
2. Shorter Episodes
Since the focus of an expert-hosted show is on the expert, there’s rarely a need to go for an hour (unless you are a master storyteller). People learn concepts in 15 – 30 minute chunks. Keep them coming back for more in the next episode!
3. Thoughtful Outlines
Since you are teaching concepts in each episode, take the time to outline each one before recording. Make sure you aren’t covering too many concepts and sprinkle in a story or two to help the audience get it. Think through an invitation for the end of every episode that leads the listener where to get more from you on that topic.
Who Am I to Tell You What Kind of Show Host You Are?
Hello, I’m Christine Baird, founder and head producer at Worthfull Media. I’ve been working in personal brand media production since 2014. Since then, I have supported dozens of small businesses, personal brands, and larger endeavors in launching and growing their podcasts and YouTube series. We offer audio and video production services and teach experts-in-their-field how to make better shows, less often, with more worth.
Bonus Resources to Get You Started? Here you go
1. Read this blog post I wrote it to help show hosts think through making a show that shows their worth (see what I did there?) 😉
2. Watch this video I recorded for our Show Host Series on YouTube all about The Experts.
P.S. Meet Me in Your Inbox for More Show Host Tips (including the resources mentioned above)
P.P.S. Curious about the other show host types? Check out The Curator and The Maven