Yesssss. You are a gifted listener with high emotional intelligence and social smarts. You REALLY know how to connect with interesting folks and bring out the best in them — you’re The Curator!
So what does that mean? People love to hear your relevant conversations and they trust you to curate the best of the best for them. They will tune into conversations that you host because they know you’ll make it worth their time. They will sing your praises and tell all their friends once they get hooked on your show.
When it comes to your show, you are best suited to an interview-style audio or video podcast. If you can record with your guests in studio, even better! Longer episodes, released in seasons, focused on sharing powerful insights and stories will be the bread and butter of converting your loyal listeners to paying customers — the really good kind.
What Kind of Episodes Will Convert Your Target Audience Into Paying Customers
Know this: your target audience trusts you to vet the best people in your space, ask them the questions they are dying to know the answers to, and keep it entertaining and inspiring. That’s why they subscribed, why they listen, and why they keep coming back for more. Diluting your show with mediocre guests will turn off your best audience members — stick to a seasonal show format so that you can only invite great guests on.
2. Longer Episodes
Since the focus of an interview-style show is on conversations with interesting people, you have time to let the episodes run long. People will 100% listen to an hour+ long conversation if you keep it entertaining, on topic, and relevant to their interests. This is your natural skill, so lean into it! There’s no better way to keep your audience engaged with you for that length of time.
3. Loose Outlines
Since you are hosting a guest for an interview, you don’t want to overthink it and rely too deeply on a script. Make sure you prepare enough to understand your guest’s genius, but be willing to go off script if the conversation goes in a more interesting direction than you planned. Remember: you are the proxy for the audience, so ask your guest what you are most curious to understand about them.
Who Am I to Tell You What Kind of Show Host You Are?
Hello, I’m Christine Baird, founder and head producer at Worthfull Media. I’ve been working in personal brand media production since 2014. Since then, I have supported dozens of small businesses, personal brands, and larger endeavors in launching and growing their podcasts and YouTube series. We offer audio and video production services and teach experts-in-their-field how to make better shows, less often, with more worth.
Bonus Resources to Get You Started? Here you go
1. Read this blog post I wrote it to help show hosts see the value in making a seasonal (rather than “always on”) show.
2. Watch this video I recorded in our Show Host Series on YouTube all about The Curators.