In this starter series of the first 5 episodes of the podcast, we are covering some of the most frequently asked questions we get as producers for influencer content.
Okay, here we go! The most FAQ for aspiring podcasters, even if you are just toying with the idea of starting a show, is . . . how do I start a podcast? Clearly there’s more to this than just a short episode can cover, but we wanted to give you a high-level roadmap of what it looks like so that you can get an idea of what needs to be done.
We’re going over the 5 main steps to taking your show from idea to reality, and of course, we’ll get more into each of these down the line. Let us know which steps you want a deep dive on and be sure to check out our resources page for links to our top recommendations covered in this episode.
“Hopefully this is the fun part.”
Christine Baird
Topics covered:
- (1:35) Step 1: Choose your format
- (6:20) Step 2: Style your show
- (12:05) Step 3: Record your episodes
- (17:15) Step 4: Submit your show
- (24:40) Step 5: Launch
Follow the Podcast on Social!
Links mentioned:
- Watch the full video of this episode on YouTube!
- EP 4 What Is the Best Equipment for Podcasting?
- Chase Jarvis Live
- Anchor.fm
- Simplecast
- Our Resources page listing recommendations for launching your show
- Tiff Tyler
- Christine Baird
- DIY Podcasters – check out the Worthfull Media Podcast Course
- Aspiring Podcast Hosts – check out the Think Like a Producer Membership Group
Subscribe to the Podcast!
Many thanks to our production team
- Worthfull Media for audio editing
- Mosaico Productions for video editing
- Amela Subašić for artwork
Transcription of this episode:
(auto-generated, please forgive typos)
Christine (00:04):
Welcome to Think Like a Producer podcast. I’m your co-host Christine Baird.
Tiff (00:09):
And I’m your co-host Tiff Tyler.
Christine (00:11):
We are here to answer the questions we have been getting for years about how to create amazing podcasts,
Tiff (00:18):
build your brand,
Christine (00:19):
great video content,
Tiff (00:20):
Now, after five years, being in the podcast industry, being in the content creation industry, this is what we’ve learned, and this is how you can get out of your own way and get started.
Christine (00:32):
You name it, we’ve probably done it. This podcast is about bringing all the wisdom to you. To help you realize that you can think like a producer and you can create the brand of your dreams, but it’s going to take a different level of skills than probably anyone else has told you.
Tiff (00:48):
It is time to think like a producer.
Christine (00:54):
Okay. Welcome to this episode of think like a producer podcast. We are diving into one of the top five most frequently asked questions. This is how we’ve started the show. These essential five most frequently asked questions. It’s the first five episodes of our show. So be sure to check out the other four, because we wanted to tackle the ones that we get asked the most to give you the goods from the beginning and today’s is going to be no surprise. The question that we get as probably more than any other is how do I want your podcast? I mean, it’s obvious, but we’re all wondering if you’re listening to the show, you either have thought about having a podcast or you have one. And when we say podcast, we could also include a YouTube channel and Instagram live series that you secretly are like, Oh, I should really put us on a podcast.
Christine (01:45):
I mean, we’re saying podcasts, but let’s be honest. It’s a bigger world. So this episode is going to be a high level answer to a pretty robust question. And of course, we’ll give you some awesome resources at the end of the episode, to dive in way deeper. We’re going to be going deeper on a lot of these strategic points in later episodes. So obviously we’ll cover equipment and what technology and software you need. We’ll get into that in other episodes. But today we just want to give you a really good high-level view of kind of the five steps to starting a podcast that we think are essential, the order you should do them in and the things you just want to keep in mind when you’re sort of in the big picture stage. So step one is choosing your format and this includes some basics.
Christine (02:34):
So what is your show going to look like? Is it going to be a guest interview show? Is it going to be a solo show? Meaning it’s just you talking, is it going to be something you cohost or you have like four different hosts? Is it going to be something that is narrative? Meaning you’re a storyteller? Is it going to be news focused, comedy focused? What your topic is going to be? Are you in self-development? Are you in business? Are you in food? Are you in art? I mean, these are like the big obvious questions, right? But it’s essential to start there because if you just have the idea of a show topic, and you’re not willing to go deep into what format makes sense, it’s going to be hard for the show to really kind of take off and you to stick with it. So this is the beginning, right? You figure out the formatting, how’s the show going to be hosted? What style of show is it? Am I going to do audio only and make it include video? What do I want the purpose of the show to be? What do, what audience do I want to attract? Who am I helping here? What’s the point of it? So these are the questions and they’re so important.
Christine (03:41):
I mean, you can’t get around them because hopefully you’ll have a lot of fun with this step. That’s kind of my favorite personally, my favorite conversations that I have with clients or these questions, that’s the strategic fun initiation into a podcast. So yes, you’re going to think about all of these different aspects and you’re going to get kind of way more into these in later episodes about kind of the pros and cons. This is where you want to start. So from an audio only podcast, you need to think about this. And from a video podcast, you need to think about this. So audio it’s kind of obvious. We just covered it, but Tiff, what do we need to think about on the video side? If people are trying to figure out, should I do a video with my podcast? Should I not?
Tiff (04:25):
On this first note for a video? What I would say is definitely listen to the equipment episode that we had in this, in our kind of like our five part starter pack, because you’re going to need to understand whether or not you have the equipment already, or if you need to purchase this equipment, this is part of your prep for the podcast, for the format. And also if you are going to go strictly video, no audio, and you’re going to be a guest based podcast. Just thinking about what that looks like for you, because we’ll talk about content creation and strategy and how I market in a different episode. But if your guest says, I don’t want to do video, or if, unfortunately, because sometimes these online platforms don’t stream well in every place with everyone’s wifi and different things like that, maybe you have the most immaculate, well lit beautiful video and your guests comes on and they don’t. What do you do then? So just thinking if you want to do video that there’s some things you can control, but you can’t always control what the guest has on the other end and how you want to always create sort of like a, a pivot for that. If I’m not going to use their video, what am I going to do instead to make sure that I’m staying consistent with the format of the
Christine (05:36):
So well said, okay. So step number two, once you’ve figured out your format, you’ve answered all these important questions. You’ve chosen audio or including video you’ve you’ve got the whole concept. You’ve got the name, obviously we’re now skipping over. You got to choose a name. It will have later episodes with the strategy about names or the strategy about names. Yeah. There’s a whole psychology to it.
Tiff (06:02):
Get out. Okay. I’m so excited and we never, we never talked about this. So I’m like, I want to know how you should pick a name. It took us so long to come up with this name.
Christine (06:12):
Well, truthfully, we could use ourselves as a case study, but yeah, there’s just, I mean, a quick tip is if you have a personal brand, you should obviously include your name in the name of your show. If you don’t have a personal brand. Yeah. Don’t worry about it. But for many reasons, SEO being one of them, but obviously like brand recognition. If you are a personal brand, whatever your show is called, let’s say you call it the star power podcast. Not that I’m suggesting that it’s just what came into mind. Definitely consider the star power with Christine Baird, with Tiff, you know, like put your name in there. If you have a personal brand, there’s nothing wrong. If you are a personal brand and your coach, and you just want to call your show, the Christine Baird show. I mean, that’s not a bad thing, but it all depends on your goals and your business and who you want to attract.
Christine (07:02):
So yeah, we’ll have an episode later. We talk about naming your show. Okay. So for step number two of launch junior podcast, we’ve picked your name, your format, your got the vision going. Now. It’s where you get to style the podcast and this means graphics. So there is no way to launch a podcast without having an actual piece of artwork. We call it the podcast artwork. And it’s that thing that, you know, you’ve seen it on so many podcasts, it’s a little square image. That’s usually seen on a very small scale on your phone app, right? And that is how people recognize visually your show. And the reason why you have to have artwork is because the directories, right, the podcast platform, Spotify, Apple podcast, Stitcher, you name them. They all have a visual directory for their shows. And you’ve got to have that artwork to be recognized in the directory.
Christine (07:56):
So this is where your kind of graphic design branding hat comes in. And if you have an existing brand and you have an existing kind of color story and brand style and graphic designer, not a big deal, you probably already have a good idea of what that artwork is going to look like. But maybe this is your kind of first foray into branding yourself or your business, your show you’re in the middle of a brand rehaul, you’re kind of upgrading everything. This is where you’re going to want to think really thoughtfully about what feeling, what image, what kind of status do I want to portray through the artwork of my show? Because if you go into Apple podcasts and scroll through the charts is every single kind of artwork you can imagine. There’s super minimal, there’s super busy, there’s fun and loud and bright and colorful and black and white.
Christine (08:43):
And it all just depends obviously on your show. So styling your artwork is going to be a really important part of branding your show. And that’s why you want to take a little bit of time, probably hire a graphic designer unless you are a graphics with that’s cool too. And there’s, you know, plenty of strategy around your artwork, but just kind of a high level tip is you want to make sure your font. So your text size is very big and very minimal because most of the time, people are going to see your artwork on a super tiny thumbnail on their phone. Yay, big. And so there’s just no point in having small scripty, beautiful texts, then no one can ever read. So that’s just a high level pro tip, keep in mind. But as far as the videos go Tiff, like what kind of styling tips do they need to think about when they’re thinking about what kind of graphics they need for their podcast,
Tiff (09:35):
Right? It’s very opposite because it will be big and in your face and the colors that you choose and the texts that you choose will pretty much be what you use. The font, the text, uh, that you use will be what you use across all the graphics. Make sure that you have that theme. So you don’t want a huge to me on YouTube. You don’t want to have like a huge 10, 3o second intro necessarily to start your podcast off. It really depends on what you choose, but you do want to have a logo that’s recognizable either in the very beginning or the very end or both. And you’ve seen YouTube shows where they have that subscribed graphic that comes out of nowhere or that follow us on Instagram graphic that comes out of nowhere. So you just want to think about every visual way you want to let people know where you are and how you’re going to play that out on YouTube.
Tiff (10:25):
So this will be, if you decide to hire a graphic designer, this will be additional things that they’re not going to, by the way, there’s a difference between a graphic designer and a editor who would actually be able to animate these things. Two very different editing styles and usually two to very different people. If you find a hybrid, awesome, please email us and send us their link too, because that’s awesome, but to different people. So just think about all the graphics that you want to pop up during the show. If you are going to have, like Christine said, if you’re going to have your face on there, if you’re not going to have your face on there having very high resolution images, because it will be big on video and you need to make sure that if it’s blown up in 4k or if it’s tiny, that it’s going to look the same, um, either way. So just think about on a visual standpoint all the way through this 30 minute episode, what do I want to come in and out of the video and make sure that the graphic designer has that from the beginning. So you don’t have to go back.
Christine (11:24):
Um, and I mean, this is a whole other, I’m just getting so excited about future episodes or we’re going to just mind the wealth of wisdom Tiff has about video and the creation on a really deep level, but just to state the obvious, like as well as the format of your show, you, if you are going to film it, you want to think about the actual visual of the setting, where you’re going to film. So if you have a show that’s really light and bright and airy and feminine and, you know, has just like this beautiful color, you’re probably going to want to set up, uh, you know, an actual room, a scene that matches that. Versus if you’re doing kind of a really cool artistic, maybe business focused or army where you would end up doing a black and white, you know, you film like Chase Jarvis, like his podcast, YouTube series, Chase Jarvis Live.
Christine (12:13):
I mean, it’s beautiful and it’s shot in black and white and you can hear him in his brilliance of why he did that. But so that’s just kind of something you’re going to think about on a bigger scale too. Like if you’re going to film your show, you want the setting that you’re filming in to match the aesthetics and the artwork of your show. Cause it would be weird if you were filming in like a random WeWork office with no decor, but your graphics of your show were like these beautiful color, rich nature, you know, would just be weird. Okay. So
Tiff (12:43):
That’s going to be a good future episode. Intro should be just for video. Oh my gosh.
Christine (12:50):
You guys, there’s so much more, we’re just trying to give you the top five steps and then, you know, obviously subscribe because we have a lot more to tell that we can squeeze into an episode. Okay. Step number three, once you’ve figured out your format, you figured out your artwork and styling signed to record. So you’re going to want to record ideally several episodes before you ever launch your show for multiple reasons, it sets you up to win it. Get makes sure you get kind of your kinks worked out your tech issues. It allows you to kind of get your wheels turning and your feet wet and figure out what you’re good at what you’re talking about. Right? So there’s a lot of strategy about kind of recording at the beginning and recording ahead of time. And it’s all going to depend on where you’re at and how comfortable you are with recording your voice or being on camera.
Christine (13:38):
So not the same thing applies to everyone, but in general, you’re going to want to record several episodes before you launch and including several episodes. You want to record what we call a trailer. And that is just like a TV trailer. It’s literally a two minute, one minute to three minute. I mean, there’s not hard fast rules here, but it’s a little teaser of audio. Or you could do video as well. That’s telling people what they can expect from the show. So it’s essentially a preview of what’s to come just like movie trailers. And this is what you actually upload and put out onto the podcast platforms that you want to be featured on. And people will see it marked as a trailer. And when they find your show, they’re like, Oh, cool. Let me check out this show. No, listen to your trailer. So that is obviously one of the first things that you get recorded and you might do several takes and that’s fine.
Christine (14:30):
But that piece is essentially what you’re going to use as your episode zero, when you are submitting your show to be on all the main listening platforms like Apple and Spotify. And so the, the trailer’s essential, like you really don’t want to launch your show without a trailer and it can be really simple. I mean, it could be a minute just like, Hey, here’s who I am. Here’s what the show’s about. Here’s what you can expect subscribe. Or you might have a show that requires, you know, a more in depth trailer, Tiff and I, you know, there’s trailer for think like a producer. We had a little bit more of a story to tell, and there were two of us to introduce and kind of paint the picture. So we, we had it run a little longer. It made sense for us. So recording your initial episodes, I mean, ideally you would record like 10, but in reality you might record three either way. It’s already going to help you to be ahead of the curve. And you’re going to record your trailer, which is essentially what you’ll use as your episode zero, to submit to the platforms and get your show approved and out there. And obviously we’ll go into a whole launch strategy episode later, and we’ll talk about kind of the timing of all this, but that’s what you’re going to want to do before you launch your show. Anything we need to think about on the video side, Tiff for recording
Tiff (15:46):
Back to me. Um, so on the video end trailers, if you just happen to just be someone who likes to watch movies, trailers can be super in depth with a bunch of music and cuts and B roll and all that stuff. Or it could be you sitting in front of the camera and just talking about what you’re going to do and just kind of cutting in between and having like a jump cut, very simple edit. You can go from zero to 60 very quickly with these. So think about how visually, like Christine mentioned, if you’re going to have these beautiful graphics, but then you’re kind of starting off with a webcam, right? Your graphics and your artwork may not actually match the quality of the video. So think about if you are going to be at home like Christina and I are at our individual homes where we’re going to have some nice video, cause that’s what I do, but I don’t, for me, our trailer doesn’t need to be B roll of the setting and cars driving by in LA. And, um, uh, I don’t know what happens in Utah but,
Christine (16:49):
People ski here, or they hike.
Tiff (16:51):
We don’t need skiing from Utah. Um, so, uh, so all of that, to me, isn’t necessary for the theme of what we’re going to talk about. And it will be for me very simplistic, very, very, um, simple ideas and what we’re going to say about the trailer and for me, when it comes to video, I think about the length, because we’ll talk about this on a different episode, but YouTube is all about watch time. And for Chris, Christine and I, to have 20 to 30 minute episodes on YouTube and to have a 62nd trailer, if a million people watched that 62nd trailer, that’s awesome. But there might mess up our watch time for that longer 20, 30 minute video. So I’m always thinking about the length. I’m thinking about monetizing in the future and all this has to be taken into consideration when you’re starting a YouTube channel. Um, and when you’re going to have video for your podcast, and if you’re going to host that video on YouTube will be a totally different episode, but just about the length and that there’s a very big difference between what people hear and audio trailer and what they see in a video trailer.
Christine (17:57):
Yeah. And there’s so much more to go into with that, that we will definitely cover. Uh, but yeah, big picture things, right? This is a big picture, five main steps to launching your show. Okay, cool. You’ve got some things to think about. So step number four, we’ve done our formatting, our styling we’ve recorded our initial episodes. We’ve got our trailer recorded. It’s time to submit your show. And this means you get to pick a hosting service. This is essentially what YouTube is for videos. There are hosting services for audio and you actually need to pay for it, which is not expensive. Don’t worry. 15 bucks a month is like a standard starter rate for a hosting service for an audio podcast. But you do actually pay a service to host your MP3 files and then distribute them to all the main listening platforms. So your hosting service is actually where you upload your MP3s and then that hosting service connects it to Apple podcasts and Spotify and Stitcher and Google podcasts and pocket being an overcast. Yes, Tiff,
Tiff (18:56):
This is the most confusing part for people when it comes to the confusing part for me too, because everyone thinks their podcast is on iTunes. They think that the audio is on iTunes. And when people say start a podcast, it’s free. It’s like YouTube. This is the piece I think most people are missing and don’t understand. And why every time someone says, Tiff, how do I launch a podcast? I go, you should call Christine. She can help you because these are all the pieces that no one sees. And that I think is the biggest, like, um, learning curve for people when they’re going to actually launch their podcast is understanding the difference between hosting and what it’s connecting to and actually being distributed on.
Christine (19:37):
Mm Hmm. Thank you for that excellent insight. So yeah, it’s not super crazy complicated, but it is different than video and we’re all used to YouTube. We all know the platform that you can just upload videos for free. It’s a little different with podcasting because there’s something called an RSS feed, which if you’re familiar with the blogging world, it’s the exact same thing. But essentially the way that podcasts are organized on the backend is that they are published to a feed that you own. And then all of the directories like Spotify and Apple, they pull the information from that feed and then they distribute it for you. So that’s why you have a hosting service. Now, if you are just ready to do like a really simple, I’m just getting going. I don’t need anything fancy. You might check out something like anchor, which Spotify bought a couple of years ago.
Christine (20:26):
It’s a really great platform for beginner podcasters. It’s free to start. I mean, super simple. So that might be a great fit for you. If you’re thinking a little more strategically, long-term big picture. Like you have a business attached to your show. You’re probably going to go with another service. My personal favorite is simple cast. Not that the others are bad. I’ve just used several, I think really great because there’s a lot of options. There’s tons of hosting services and they’re all good. The only one I would highly, highly, highly not recommend is SoundCloud bless their souls. They’re not built for podcasting, but you choosing your hosting service is going to be kind of where you get technical. And it’s really not that hard, but yeah, you’re probably going to watch a few video tutorials. You’ll make it through, or you’ll hire an agency to do it for you or, you know, a consultant or something.
Christine (21:16):
So once you’ve picked here, you really, really, really want to hire me so we can talk. Okay. So there is that big major piece that you’ve got to figure out before you can get your show list on an Apple or Spotify or anywhere else. And so once you’ve selected your hosting service, you’ll set up your account. You’ll walk through just how to submit your show. That means you’ve got to have your artwork. You’ve got to have your title. And you’ve got to have an initial episode, which I recommend is your trailer. You’ll upload all of that to your hosting service, you’ll click submit. And then the request will go out to Apple podcasts, Spotify, wherever else you decide to submit it initially. And you’ll wait a couple of days. Usually you don’t have to wait more than two to three business days for your show to get approved.
Christine (22:04):
Those teams on those channels. Just kind of look over everything, make sure you’re not obviously copycatting someone else’s show, make sure your format looks right. Make sure there’s nothing glaringly wrong. It’s not like they’re actually deciding with your podcast is good enough. They’re just making sure that you did everything right. And then you’ll see your show up here on the apps where you listen to podcasts. And it’s a thrilling moment. You’re like, ah, this is surreal. It’s so exciting. And it’s really fun. And typically just again, we’ll, we’ll have later episodes about launch strategy, but you’re probably gonna want to do this at least two weeks before you quote unquote, launch your show, meaning tell people to go listen. So yes, I’ve seen shows turned around as quick as 48 hours. I wouldn’t cut it that close. You never know when there’s going to be a tech glitch or an issue, but I think two weeks out would be a good, you know, timeline to think about there. Okay. So that’s submitting your show. Tiff. What about the video?
Tiff (23:03):
I think this was a good sort of going back to step one. When you’re picking your format, what day are you going to post? Um, I’m sure you said it, but just thinking about that because what Christine saying about like 48 hours till it goes up, you just want to make sure that you’re ready to go. If you’re going to post every Wednesday, every Thursday, that you’re well in advance. Um, and you don’t give yourself a, a very hard deadline for no reason, right? It’s a show. It should be fun. The launch is happening and there’s no need to, to have such a crazy turnaround if you, if you really map this out. But for the, on the, when we’re talking about submitting your show on the platforms and things, I think you should use YouTube is a very obvious free platform to start with a Gmail account.
Tiff (23:46):
It would be very easy to host your video on YouTube. Also, there are social media platforms to think about, uh, when I’m thinking about how I’m going to market this, right? Think like a producer. When I thought about our show and how it was going to put this together, we thought about our separate personal brands. And we thought about whether or not think like, like a producer should have its own Instagram, its own Twitter, its own kind of social name and brand. And that is something I needed to consider on how many pieces of content is going to come from each episode in which platforms it’s going to be on and how often I’ll be posting. Christine will be posting, engaging with the audience. So think about that. This is not meant to overwhelm you. This is, if anything just meant to prepare you that if you were thinking, I listened to Christine and Tiff, I’m going to launch my podcast next week.
Tiff (24:37):
This is going to be great. Doesn’t mean he can’t listen, you know, launch next week, but distinct about if you, as, as planned out and ahead, that you can think about this, the easier your life will be because most likely you’re listening to us and this will not be what pays your bills. Even for people who have 500 episodes and sponsors and everything podcasting may not necessarily pay their bill. So this is a hobby. This is a side project that might be launching or continuing to build your brand. But it’s going to take a lot of time if you are also going to invest in video with this. So just think about all the platforms, all the pieces of content you want to post out. In addition to that once a week, podcasts that you might put up on YouTube on Thursday or Friday, lots of things to consider. It’s not impossible, but it’s a lot of things to consider
Christine (25:29):
So much more to come. Okay. So step number five, we have formatted our show. We’ve styled our show. We’ve recorded our show. We’ve submitted our show. It’s time to launch and the things that you want to think about again, more detailed to come is teasing your launch and building a lot of energy and momentum before the actual quote unquote launch day. Now this is gonna look different for everyone. You may have a show that’s purely educational. That’s a resource to like your current clients or your current audience. So it’s like, it doesn’t really matter. Like you’re just gonna, you know, put up a bunch of episodes of really good information that people need and they’ll access it forever. So a launch may kind of be a moot point for you. Maybe like no big deal, but let’s say you’re doing a more traditional podcasts kind of in this world of entrepreneurship.
Christine (26:18):
And you want to have a lot of energy around it and you’re excited and it’s something you want people to jump on board and subscribe and engage with. Then you’re going to want to think strategically about, okay, I want to launch the show on June 1st. And I have, you know, my two year anniversary of my brand that day, it’s going to a big celebration. I’ve got a lot of energy around it. Focus, you know, maybe you have something like that going on. So you’re going to want to tease leading up to the launch of your show. Like, Hey guys, I’m starting a podcast and you’re going to show us like selfies of you and your microphone and recorded my first episode. And you know, what is your dream guests? Tell me the questions you want on, Hey, here’s five different options of podcast artwork. I got back from my designer.
Christine (27:02):
What do you guys think? Engaging your audience, being really interactive with them, letting them be a part of it. This is all going to build the momentum to your actual launch day and launch week and launch month. And there is a whole strategy around, you know, getting as many eyeballs as possible and ranking in your category. And if you’re really going for the big leagues, getting featured in new and noteworthy on Apple podcasts, big leagues, this is all stuff we can cover in a later episode. The none of that’s essential by the way. So if you don’t care, don’t worry about it. But yeah, you’re going to want to tease it is the main thing. Like let people know what’s coming before it happens. So that on launch day, when you’ve released your first episode and it’s live in the world and you’re telling everybody, people are already enrolled, they’re like, yeah, this is awesome, I see how hard
Christine (27:51):
They’ve been working, stoked to listen, happy to share, happy to subscribe. It’s pretty simple, but it pays off. So tease your show and that looks different for everyone. You know, two weeks, four weeks, six weeks out, it could just like a book launch. It’s like, how deep do you really want to go with this? Right? And then the day that you publish your first episode and you put it out into the world, that was what we call your launch day. And again, it can be as big of a day or as small as the day as you choose, but it is worth it. If you do want to kind of build momentum and energy and get some eyeballs on you, it’s worth it to really put a lot of marketing effort into that day and into that week. Cause that’s likely the time for the first several months of your show will have the most attention focused on you.
Christine (28:38):
So there’s some strategic things you can do to kind of capitalize on that. Um, and again, ignore all of this. If you’re like, what are you talking about? I just want to have a resource for people and I couldn’t care less when they listen. No worries. Okay. So launching a show is the final step. And then you’re off to the races and you start publishing episodes on whatever schedule. We’ll talk about seasons. In a later episode, seasonal show, I highly recommend giving yourself breaks, being thoughtful. Um, we’ll get into all of that later, but that’s essentially the first five steps to starting a podcast on the audio side. Anything that we need to think about for video and launching the podcast Tiff.
Tiff (29:20):
If you are not a video editor and you are learning how to edit video and saying, I’m going to do this all on my own. Consider that time. If you are saying, my younger brother loves to edit video, he’ll do it for free for me. I’m going to do it with him. He still kind of learning, but he can help me still consider that time. Everything Christine is saying. So you just get you prepared. Consider I what I tell people to do all the time. And I have to remind myself to do this all the time, track your hours. This is free work that you’re doing for yourself. But if you understand how long it took for you to record edit, get the teasers done, pull the tags, even just that white space that you needed, that creative space. You needed to think about some of the episode ideas or what the artwork was going to look like, track your hours, because then you’ll know, week by week, how much time and dedication this is going to take for you.
Tiff (30:16):
Um, and as you get ahead or maybe, hopefully not, but potentially you get behind, you’ll know how much time is going to take to catch back up. So that’s what I say on video audio, all sides just really track your hours and consider your time because to me, this podcast and what we’re doing is all about having fun. It’s all about the joy that Christina and I just love talking to each other anyway, and love talking about this anyway, and this is so much fun for us to do, but if we get behind or start to feel overwhelmed and this becomes like a drag, then all that joy and fun, you’ll see, it just won’t translate on, on in the audio. You’ll hear it. Or in the video, you won’t really see that joy because we’re just trying to get through it doesn’t mean things won’t be hard or we won’t work hard for these things because we’re natural, hard workers, but just the more you can get ahead, consider your time, track your hours. Really treat this as a show. An episode that you are producing is only going to get better moving forward as you continue to stumble and learn and get back up.
Christine (31:20):
Mm yes. Okay. So to wrap it up, we’re guessing you probably have about a hundred more questions. Understandably. So we have got resources for you obviously first off, subscribe to this show because we’ve got a lot more to come, but in the meantime, cause we’re only putting out an episode a week, cause we’re not crazy. We’ve got some really great resources. If you’re ready to dive in and do more and you can get it on worthfullmedia.com. That’s my company’s website. It’s where we host think like a producer show notes. We’ve got it linked in the show notes for this episode as well. So just look in the description of the episode of the video, wherever you’re watching this and that’ll get you going now, if you’re ready to go even deeper, guess what? We’ve got a video course. It’s a pretty in-depth course that I made and we’ve had great feedback.
Christine (32:07):
People love it. And it’s a deep dive. So it’s everything you would need to know to start a podcast, to grow a podcast, to really do it right. I’m talking like nine units, 21 videos. Like I went deep on this. So if you’re interested in doing a do it yourself course, and you want to dive in, go check out the course. It’s a really great resource. I literally downloaded my brain into this video course. So it’s all there for you go to worthfullmedia.com. You can check it out. You can join it anytime it’s self-paced. So that’s kind of, that’s there for you always now to state the obvious. We have a lot more episodes coming. So be sure to subscribe. We would love it if you would rate and review our show on Apple podcasts, because that’s really where it makes the difference for us to get seen by more people who are looking for great content about production and media. So check us out, subscribe, give us a rating review. And of course send us your questions. Let us know what you want. Deep dive episodes on for all the topics we covered today and be sure to check out the other four episodes in our first five starter series on the podcast, because we’re trying to answer your most frequently asked questions. We want to make sure we cover the most important.
Tiff (33:23):
Thank you so much for listening. You can find us on social Instagram and Twitter at think like a producer. Have a beautiful one.
Christine (33:32):
Thank you so much for listening to this episode of Think Like a Producer. This has been a Worthfull Media production, massive thanks to our team who makes the show possible. Worthfull Media for audio editing, Jorge and Veronica from Mosaico Productions for video editing and effects, and Amela Subasic for our amazing artwork.
Tiff (33:55):
If you are ready to launch your podcast, you can check out the Worthfull Media podcast course at worthfullmedia.com and as a special gift to our listeners, we are giving you $50 off the podcast course. All you have to do is use promo code T L A P. If you have launched your podcast or YouTube channel and show, and you are looking for the community to support you as you continue to grow, as well as some Q and A directly from Christine and myself, then please check out our think like a producer channel. The link is in the show notes for more.
Leave a Reply