marketing

We are doing a deep dive breakdown of how to strategically manage your YouTube channel, or channels, in relation to what kind of content you are posting. Tiff is a master at this, having spent years growing clients' channels to the big leagues. Since many creators, especially podcasters, are … [Read more...] about EP 41 Pros and Cons of Multiple YouTube Channels

One of the most important things to understand in order to produce a successful show is your budget and the return on investment you are seeking. This may seem obvious, but you'd be surprised how often hosts skip over this in their excitement to get their show going. The difference between a … [Read more...] about EP 40 Understanding Your Budget and Getting an ROI

We're myth-busting in this episode. One of the common misconceptions we see business owners fall prey to is that the host of their brand's show should also be the producer. This is not true for the big majority of shows. If you don't know how to determine who should be hosting and who should be … [Read more...] about EP 39 Producer v. Host (How to Choose Your Role)

One of the questions we've received from our producer clients is about when and when not to use scripts to create your episodes. This is a great question and we wanted to share our experiences on the podcast since it can be a rough learning curve without some guidance. If you are filming your … [Read more...] about EP 38 Tips for Writing Great Episode Scripts

As a counterpart to the last episode, how to hire an outside film crew, we are covering one of the core skills we believe in as producers: hiring an in-house production team to work on and grow your show. This is how Tiff and I got into the business, and we intimately know the benefits and … [Read more...] about EP 37 How to Build an In-House Production Team

We're covering a different part of podcast production in this episode than we've discussed before. Tiff spends a lot of time on film and TV sets in LA as a production coordinator and assistant, so she's bringing that perspective to help you understand what it takes to hire an outside film crew to … [Read more...] about EP 36 Need-to-Knows Before Hiring a Film Crew

The exciting part about the rapid evolution of podcasting and YouTube is that new ways to monetize your show are constantly appearing. We wanted to cover some of the most interesting ways people are monetizing their shows through private podcast feeds and YouTube premium features for creators. In … [Read more...] about EP 35 Understanding Private Feeds and YouTube Premium

One of the most exciting parts of evolving media platforms is the opportunity to use established formats like podcasting and YouTube in new ways. Even though most people in our space think of podcasting as a long-form interview style show, there are so many other ways to use podcasts and YouTube … [Read more...] about EP 34 Ways to Use Podcasting and YouTube Besides Long-Form Shows